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Gaming
Toxic Backfire
  • Finalist
  • SINGLE
  • CHINA
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
THE FUTURE NOW: BEST USE Gaming
  • Paul Chan - Chief Creative Officer
  • Paul Chan - Copywriter
  • Kimmy Liu - Executive Creative Director
  • Kimmy Liu - Art Director
  • Timothy Tian - Creative Director
  • Timothy Tian - Art Director
  • Lisha Lu - Creative Director
  • Xiaoxing Zhang - Art Director
  • Tony Chan - Associate Creative Officer
  • Tony Chan - Copywriter
  • Larry Sun - Cheil PengTai Beijing CEO
  • Zuoyu Liu - Manager
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Innovation
 USA
SupportBelt
  • VML Detroit
  • Ford Motor Company
  • Gold
PACKAGE & PRODUCT DESIGN: Best Use Innovation
Automotive
 USA
SupportBelt
  • VML Detroit
  • Ford Motor Company
  • Gold
PACKAGE & PRODUCT DESIGN: Products & Services Automotive
Product Innovation
 USA
SupportBelt
  • VML Detroit
  • Ford Motor Company
  • Gold
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Product Innovation
PUSHING CULTURE  (FORMERLY BRAVE WORK/BRAVE CLIENT)
 THAILAND
Uncle KFC's Rice Bowl
  • Wolf Bkk
  • KFC Thailand
  • Gold
SMALL AGENCY: BEST USE PUSHING CULTURE  (FORMERLY BRAVE WORK/BRAVE CLIENT)
HUMOR
 THAILAND
Uncle KFC's Rice Bowl
  • Wolf Bkk
  • KFC Thailand
  • Gold
BRANDED CONTENT/ENTERTAINMENT: Best Use HUMOR
USE OF AI FOR EFFECTIVENESS
 GERMANY
GhostNetZero
  • Accenture Song Germany
  • WWF Germany
  • Silver
THE FUTURE NOW: EFFECTIVENESS USE OF AI FOR EFFECTIVENESS
RETAIL STORES
 SWEDEN
Blackout Ad
  • Åkestam Holst NoA
  • IKEA
  • Silver
PRINT: Products & Services RETAIL STORES
HUMOR
 USA
5-Star Theater with Adam Driver
  • Amazon
  • Amazon
  • Silver
FILM: Best Use HUMOR
Best Use of Partnerships
 USA
Megan Thee [____]
  • Amazon
  • Amazon
  • Silver
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Partnerships
HUMOR
 USA
Dr. Rick
  • Arnold Worldwide
  • Progressive Insurance
  • Silver
FILM: Best Use HUMOR