Winners Gallery

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Food/Drink/Restaurants
Happy Meal Bird Box
  • Finalist
  • SINGLE
  • FINLAND
  • Nord DDB Helsinki
  • McDonald's
Activation & Engagement: Products & Services Food/Drink/Restaurants
  • Mats Nyström - Marketing Director
  • Olli Tiainen - Marketing Manager
  • Mikko Poutanen - Marketing Manager
  • Laura Linna - Digital Campaign Specialist
  • Kalle Wallin - Creative Director
  • Markus Malmberg - Copywriter
  • Antti Einiö - Copywriter
  • Olli-Pekka Sipilä - Account Director
  • Henrietta Tastula - Creative Strategist
  • Ville Koivisto - Project Director
  • Kalle Wallin - Art Director
  • Niina Tuominen - Project Director
  • Satu Ylikortes - Director, Media & Marketing
  • Iiris Antinoja - Account Manager
  • Niki Säilä - Media strategist
  • Jenni Remes - Senior Specialist, Radio, Print, OOH
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Health & Disease Awareness & Advocacy
 BRAZIL
Cannabis Science
  • McCann Health Sao Paulo
  • Ease Labs
  • Bronze
Health - Pharma [NEW]: Out of Home Health & Disease Awareness & Advocacy
Social/Environmental Good: Charity/Non-Profit
 PERU
If you're outdoors, you need to protect yourself
  • McCann Lima
  • League Against Cancer
  • Bronze
Collaborations & Partnerships: Best Use Social/Environmental Good: Charity/Non-Profit
Small Budget/Big Idea
 PERU
The most famous griller in Peru
  • McCann Lima
  • Burger King
  • Bronze
Direct & Collateral: Best Use Small Budget/Big Idea
Audio/Radio
 USA
Sonic
  • McCann New York
  • Mastercard
  • Bronze
FINANCIAL: Use of Discipline/Medium Audio/Radio
Corporate Image
 USA
True Name by Mastercard
  • McCann New York
  • Mastercard
  • Bronze
FINANCIAL: Business to Business Corporate Image
Integrated (Mixed Media)
 POLAND
Ok, Babcia
  • McCann Poland
  • Mastercard
  • Bronze
FINANCIAL: Use of Discipline/Medium Integrated (Mixed Media)
Corporate Image
 POLAND
Safe Waze 2 Shop
  • McCann Poland
  • Mastercard
  • Bronze
FINANCIAL: Consumer Corporate Image
Social/Environmental Good: Charity/Non-Profit
The Uncensored Library
  • MediaMonks
  • Reporters Without Borders
  • Bronze
Avant-Garde/Innovative: Avant-Garde/Innovative Social/Environmental Good: Charity/Non-Profit
Creative Use of Data
 UNITED ARAB EMIRATES
Buy With Your Time
  • Memac Ogilvy
  • IKEA
  • Bronze
Creative Marketing Strategy/Effectiveness Creative Use of Data
Positive World Impact
 CANADA
Extinct Emojis
  • Miami Ad School Toronto
  • WWF
  • Bronze
Student: Medium Positive World Impact