Winners Gallery

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GAMIFICATION
Unbranded Menu
  • Gold
  • SINGLE
  • PHILIPPINES
  • Leo Burnett Group Manila
  • McDonald's
ADVERTISING MARKETING EFFECTIVENESS: BEST USE GAMIFICATION
  • Raymond Arrastia - Chairman
  • Raoul Panes - Chief Creative Officer
  • Carl Urgino - Creative Director
  • Brian Lumanog - Associate Creative Director
  • Judy Medina - Head of Account Management
  • Chary Chu - Creative Team Head
  • Paolo Roa - Creative Team Head
  • Sofia Tawasil - Senior Copywriter
  • Stephanie Tan - Senior Art Director
  • Rey Tiempo - Head of Experience and Innovation
  • Jarmaine Sotto - Social Media Team Lead
  • Adriano Matos - EVP, Global Executive Creative Director
  • Jason Williams - Head of Creative Excellence
  • Chili Ramon - Senior Copywriter
  • Earl Dorado - Group Account Director
  • Sabrina Urbano - Senior Account Executive
  • Earl John Diaz - Social Media Manager
  • Kathleen Ravelo - Social Media Specialist
  • Bianca Lopez - Social Media Specialist
  • Mikee Lagac - Digital Strategist
  • Hans Cabuyao - Senior Analyst
  • Gianne Nuguit - Analyst
  • Carol Battad - Head of PR
  • Marco Sindiong - PR Director for Corporate
  • Lorenzo Manguiat - PR Director for Influencer
  • Joaquin Espiritu - Influencer Specialist
  • Lendl Fabella - Media Relations Lead
  • Barbara Messer - Creative Public Relations Lead
  • Ethel Javar - Video Producer
  • Margot Torres - Managing Director, McDonald's
  • Oliver Rabatan - Chief Marketing Officer, McDonald's
  • Ashley Santillan - Marketing Director, McDonald's
  • NJ Caballar - Senior Product Manager, McDonald's

Explore Other Winners

Small Budget/Big Idea
NORWAY
Portfolio TakeovAR
  • Hanna Hereid Ringheim
  • Hanna Hereid Ringheim
  • Finalist
OUTDOOR: Best Use Small Budget/Big Idea
Social/Environmental Good: Brand
GERMANY
As Real As It Gets
  • Hill+Knowlton Strategies GmbH
  • Reckitt & Durex
  • Finalist
PUBLIC RELATIONS: Best Use Social/Environmental Good: Brand
LUXURY BRAND
Scent of Sanctuary
  • Hudson Rouge, A VML Company
  • Lincoln
  • Finalist
NYF AUTOSHOW: Type LUXURY BRAND
Celebrity/Influencer
Scent of Sanctuary
  • Hudson Rouge, A VML Company
  • Lincoln
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
Environmental Effort
SOUTH KOREA
Goal of the Century
  • Hyundai Motor Company
  • Hyundai Motor Company
  • Finalist
PUBLIC RELATIONS: Best Use Environmental Effort
Healthcare
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Products & Services Healthcare
ACTIVATION & ENGAGEMENT
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • Finalist
ADVERTISING MARKETING EFFECTIVENESS: BEST USE ACTIVATION & ENGAGEMENT
PHARMA
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • Finalist
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES PHARMA
Ambient
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Ambient
Innovation
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Innovation