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STUDENT: Medium Branded Content/Entertainment
  • Jaeyeon Hwang - Student
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Small Budget/Big Idea
 PHILIPPINES
Unbranded Menu
  • Leo Burnett Group Manila
  • McDonald's
  • Gold
SOCIAL MEDIA & INFLUENCER: Best Use Small Budget/Big Idea
GAMIFICATION
 PHILIPPINES
Unbranded Menu
  • Leo Burnett Group Manila
  • McDonald's
  • Gold
ADVERTISING MARKETING EFFECTIVENESS: BEST USE GAMIFICATION
Small Budget/Big Idea
 PHILIPPINES
Unbranded Menu
  • Leo Burnett Group Manila
  • McDonald's
  • Gold
DIRECT: Best Use Small Budget/Big Idea
RETAIL STORES & E-COMMERCE
 UNITED ARAB EMIRATES
Self Check-Out
  • Leo Burnett Middle East
  • K-Lynn
  • Gold
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES RETAIL STORES & E-COMMERCE
PUBLIC RELATIONS STRATEGY
 UNITED ARAB EMIRATES
The Homecoming
  • Leo Burnett Middle East
  • Home Centre
  • Gold
ADVERTISING MARKETING EFFECTIVENESS: BEST USE PUBLIC RELATIONS STRATEGY
GUERRILLA
 CANADA
French Toast Guy
  • McCann Canada
  • Wendy's Canada
  • Gold
ADVERTISING MARKETING EFFECTIVENESS: BEST USE GUERRILLA
FILM/VIDEO < :60
 USA
Thin Crust Summer
  • McKinney
  • Little Caesars
  • Gold
NYF’IN FUNNY FILM/VIDEO < :60
Viral
 USA
Interface Interruption
  • Mischief @ No Fixed Address
  • Tubi
  • Gold
FILM: Best Use Viral
Super Bowl Ad
 USA
Interface Interruption
  • Mischief @ No Fixed Address
  • Tubi
  • Gold
SPORTS: Best Use Super Bowl Ad
COPYWRITING
 USA
Winner Winner Chicken Dinner
  • Mischief @ No Fixed Address
  • FanDuel Casino
  • Gold
NYF’IN FUNNY COPYWRITING