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Product Innovation
CP-HER
  • Finalist
  • SINGLE
  • GERMANY
  • Saatchi & Saatchi Germany
  • AXA
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Product Innovation
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Innovation
 HONG KONG
Safe Sketch
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THE FUTURE NOW: BEST USE Innovation
NGO/CHARITY
 HONG KONG
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DIRECT: Products & Services NGO/CHARITY
USE OF DATA
 GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
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DIGITAL/MOBILE: Best Use USE OF DATA
USE OF AI
 GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use USE OF AI
Gaming
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
THE FUTURE NOW: BEST USE Gaming
Games
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
DIGITAL/MOBILE: Best Use Games
Social/Environmental Good: Brand
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: Brand
Digital/Mobile/Social
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social
Sponsorship Integration
 SOUTH KOREA
Victory Selfie Shared #withGalaxy
  • Cheil worldwide
  • Samsung Galaxy
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Sponsorship Integration
RESTAURANTS/FAST FOOD
 SOUTH KOREA
WHOPPER TATTOO
  • Cheil worldwide
  • Burger King Whopper
  • Finalist
DIRECT: Products & Services RESTAURANTS/FAST FOOD