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Social/Environmental Good: Brand
Quest for Dyslexia
  • Finalist
  • CAMPAIGN
  • CHINA
  • Cheil Hong Kong / Cheil PengTai Beijing
  • Samsung
PUBLIC RELATIONS: Best Use Social/Environmental Good: Brand
  • Paul Chan - Chief Creative Officer / Copywriter
  • Wilson Ang - GCD / Copywriter
  • Kimmy Liu - ECD
  • Edmond Leung - Senior Art Director
  • Timothy Tian - ACD
  • Xiaoguang Ren - ACD
  • Leslie Liu - Senior Copywriter
  • Eric Song - CEO, HOBA
  • Alex Liu - CMT, HOBA
  • Yuan Lu - Director, HOBA
  • Claude Zhang - Editor, HOBA
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HELL'S KITCHEN - ALCOHOL: BEST USE Accessories/Tech
Creative Use of Medium
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Bihar, choosing tomorrow
  • LLYC
  • BBK Foundation
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Avant-Garde/Innovative: Avant-Garde/Innovative Creative Use of Medium
Small Budget/Big Idea
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Uber Heetch
  • Marcel
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Outdoor: Best Use Small Budget/Big Idea
Small Budget/Big Idea
 FRANCE
Uber Heetch
  • Marcel
  • Heetch
  • Gold
Activation & Engagement: Best Use Small Budget/Big Idea
Best Use of Influencer
 FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
Unique Partnership: Brand
 FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
PURPOSE (Formerly Positive World Impact): Public Service Unique Partnership: Brand
Social Media
 FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
PUBLIC RELATIONS: Best Use Social Media
Social/Environmental Good: Brand
 FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
Activation & Engagement: Best Use Social/Environmental Good: Brand
Viral
 FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
SOCIAL MEDIA & INFLUENCER: Best Use Viral