Innovation
EMOJI COKE
- VML
- COCA-COLA
- Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Innovation
In-Store Experiences
EMOJI COKE
- VML
- COCA-COLA
- Finalist
ACTIVATION & ENGAGEMENT: Best Use In-Store Experiences
USE OF DATA
COLLABORATIONS & PARTNERSHIPS: Best Use USE OF DATA
Sponsorship Integration
BRANDED CONTENT/ENTERTAINMENT: Best Use Sponsorship Integration
Community Activation
SOCIAL MEDIA & INFLUENCER: Best Use Community Activation
Best Use of Influencer
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
Games
DIGITAL/MOBILE: Best Use Games
FOOD & DRINK
DIRECT: Products & Services FOOD & DRINK
CUSTOMER ACQUISITION & RETENTION
CREATIVITY IN COMMERCE: BEST USE CUSTOMER ACQUISITION & RETENTION
USE OF DATA
DIGITAL/MOBILE: Best Use USE OF DATA