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Takeover
The First Edible Mascot
  • Gold
  • SINGLE
  • USA
  • Weber Shandwick
  • Kellanova Pop-Tarts
SPORTS: Best Use Takeover
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Audience Connection
 GERMANY
Open to diversity - Closed to exclusion "The most inclusive Christmas address"
  • Jung von Matt AG
  • Open to diversity - Closed to exclusion
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Audience Connection
Effectiveness
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
PUBLIC RELATIONS: Best Use Effectiveness
Small Budget/Big Idea
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
PUBLIC RELATIONS: Best Use Small Budget/Big Idea
Use of Data
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Use of Data
Social/Environmental Good: NGO/PSA
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Social/Environmental Good: NGO/PSA
Small Budget/Big Idea
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Small Budget/Big Idea
Small Budget/Big Idea
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Small Budget/Big Idea
Earned Media
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
PUBLIC RELATIONS: Best Use Earned Media
Retail Stores & eCommerce
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
ACTIVATION & ENGAGEMENT: Product & Services Retail Stores & eCommerce
Experiential
 GERMANY
THE BIGGER DRAW
  • Jung von Matt AG
  • Hamburg Marketing GmbH
  • Finalist
OUTDOOR: Best Use Experiential