Winners Gallery

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Takeover
The First Edible Mascot
  • Gold
  • SINGLE
  • USA
  • Weber Shandwick
  • Kellanova Pop-Tarts
SPORTS: Best Use Takeover

Explore Other Winners

Financial Software/Technology
GERMANY
Unhide The Price
  • Jung von Matt AG
  • Deutscher Sparkassen- und Giroverband e.V. & S-Communication Services GmbH
  • Gold
FINANCIAL: Consumer Financial Software/Technology
Digital/Mobile
GERMANY
Climate Realism
  • Leo Burnett Germany
  • WWF Germany
  • Gold
DESIGN: Brand Design Digital/Mobile
USE OF DATA
GERMANY
Climate Realism
  • Leo Burnett Germany
  • WWF Germany
  • Gold
PUBLIC RELATIONS: Best Use USE OF DATA
Devices/Wearables
GERMANY
Galaxy Time
  • Leo Burnett Germany
  • Samsung
  • Gold
DIGITAL/MOBILE: Best Use Devices/Wearables
Social/Environmental Good: NGO/PSA
TAIWAN
Hear My Last Wish
  • Leo Burnett Taiwan
  • Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center
  • Gold
DIRECT: Best Use Social/Environmental Good: NGO/PSA
Social/Environmental Good: Brand
FRANCE
WoMen's football
  • Marcel
  • Orange
  • Gold
FILM: Best Use Social/Environmental Good: Brand
Film - TV/Cinema
Translators
  • McCann Detroit
  • U.S. Bank
  • Gold
FINANCIAL: Use of Discipline/Medium Film - TV/Cinema
Media/Entertainment/Events
UNITED KINGDOM
THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Gold
BRANDED CONTENT/ENTERTAINMENT: Product & Services Media/Entertainment/Events
Media/Entertainment/Events
UNITED KINGDOM
THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Gold
ACTIVATION & ENGAGEMENT: Product & Services Media/Entertainment/Events
Community Building
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Gold
ACTIVATION & ENGAGEMENT: Best Use Community Building