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RETAIL ENVIRONMENT & EXPERIENCE DESIGN
The Harbin Back Rack Hack
  • Gold
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE RETAIL ENVIRONMENT & EXPERIENCE DESIGN
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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ACTIVATION & ENGAGEMENT: Best Use Small Budget/Big Idea
Small Budget/Big Idea
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DIRECT: Best Use Small Budget/Big Idea
Social/Environmental Good: Brand
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ACTIVATION & ENGAGEMENT: Best Use Social/Environmental Good: Brand
Human Rights
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PURPOSE: PURPOSE Human Rights
Made for Online
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5-Star Theater with Adam Driver
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FILM: Best Use Made for Online
HUMOR
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5-Star Theater with Adam Driver
  • Amazon
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SOCIAL MEDIA & INFLUENCER: Best Use HUMOR
Healthcare
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Healthcare Just Got Less Painful
  • Amazon
  • Amazon Health Services
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FILM: Products & Services Healthcare
Healthcare
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Healthcare Just Got Less Painful
  • Amazon
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DIRECT: Products & Services Healthcare
Celebrity/Influencer
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Megan Thee [____]
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COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
ENTERTAINMENT COMMERCE
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CREATIVITY IN COMMERCE: BEST USE ENTERTAINMENT COMMERCE