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RETAIL ENVIRONMENT & EXPERIENCE DESIGN
The Harbin Back Rack Hack
  • Gold
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: BEST USE RETAIL ENVIRONMENT & EXPERIENCE DESIGN
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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Explore Other Winners

ENTERTAINMENT COMMERCE
 USA
Megan Thee [____]
  • Amazon
  • Amazon
  • Finalist
CREATIVITY IN COMMERCE: BEST USE ENTERTAINMENT COMMERCE
Real-Time Response
 MEXICO
#INCREDIBLEWOMEN
  • Archer Troy
  • TUPPERWARE
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Real-Time Response
Social/Environmental Good: NGO/PSA
 MEXICO
CODES FOR INCLUSION
  • Archer Troy
  • TECHO / GOOGLE
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Social/Environmental Good: NGO/PSA
HUMOR
 USA
Un-becoming Your Parents in Paris
  • Arnold Worldwide
  • Progressive Insurance
  • Finalist
OUTDOOR: Best Use HUMOR
Best Use of Humor
 USA
Un-becoming Your Parents in Paris
  • Arnold Worldwide
  • Progressive Insurance
  • Finalist
OUTDOOR: Craft Best Use of Humor
Script/Copywriting
 USA
Too Good To Be True
  • Art Center College of Design
  • Fiat
  • Finalist
STUDENT: Film Craft/Video Craft Script/Copywriting
Use of Humor
 USA
Too Good To Be True
  • Art Center College of Design
  • Fiat
  • Finalist
STUDENT: Film Craft/Video Craft Use of Humor
Script/Copywriting
 USA
We Go Places
  • Art Center College of Design
  • Amazon
  • Finalist
STUDENT: Film Craft/Video Craft Script/Copywriting
Insurance
 THAILAND
The Stress-Free Symphony
  • B&B
  • heygoody
  • Finalist
FINANCIAL: Consumer Insurance
Celebrity/Influencer
 USA
Nike X Lil Yachty: Smash the Drop
  • Bakery Agency
  • Nike
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer