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LOW BUDGET (<$100,000 USD)
Lost the Pot
  • Finalist
  • CAMPAIGN
  • UNITED KINGDOM
  • OLIVER / U-Studio
  • Pot Noodle
ADVERTISING MARKETING EFFECTIVENESS: BEST USE LOW BUDGET (<$100,000 USD)
  • Rod Sobral - Global Chief Creative Officer
  • Rae Stones - Creative Director
  • Sam Jacobs - Creative Director
  • Kate Woolley - Creative Lead
  • Thomas Claridge - Global Director of Planning
  • Dominique Gomes - Managing Partner
  • Georgia Foxwell - Senior Community Manager
  • Ross Redman - Senior Designer
  • Oliver Kuscher - Copywriter
  • Sara Lim - Account Director
  • Christiaan Rautenbach - Editor
  • Sonal Suklliker - Junior Designer
  • Tobi Fasanya - Junior Community Manager
  • Angus Giddins - Brand Manger
  • Lena Portchmouth - Marketing Manager
  • Kelly Sidey - Ice Cream Digital Hub, F&R Ecommerce Strategy Head
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Community Engagement
 USA
Lights. Camera. Wendy.
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  • Wendy's
  • Silver
SOCIAL MEDIA & INFLUENCER: Best Use Community Engagement
Typography
 USA
The Font That Saves Eyes
  • VML
  • Intel
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DESIGN: Design - Craft Typography
Sound/Audio Mixing
 AUSTRALIA
The Audio Ad You Can See
  • VML Australia
  • Royal Australian Navy
  • Silver
AUDIO/RADIO: Craft Sound/Audio Mixing
Activation/Engagement
 MEXICO
Beer Badge
  • VML Commerce Mexico & VML Commerce United States
  • ABInbev
  • Silver
HELL'S KITCHEN - ALCOHOL: BEST USE Activation/Engagement
PAYMENT SOLUTIONS
 MEXICO
Beer Badge
  • VML Commerce Mexico & VML Commerce United States
  • ABInbev
  • Silver
COMMERCE AND CREATIVITY: BEST USE PAYMENT SOLUTIONS
FIFA World Cup
 MEXICO
Beer Badge
  • VML Commerce Mexico & VML Commerce United States
  • ABInbev
  • Silver
SPORTS: Best Use FIFA World Cup
Food/Drink/Restaurants
 MEXICO
Beer Badge
  • VML Commerce Mexico & VML Commerce United States
  • ABInbev
  • Silver
COLLABORATIONS & PARTNERSHIPS: Products & Services Food/Drink/Restaurants
Food/Drink/Restaurants
 USA
Oreocodes
  • VML Commerce United States
  • Oreo
  • Silver
COLLABORATIONS & PARTNERSHIPS: Products & Services Food/Drink/Restaurants
Food/Drink/Restaurants
 USA
Oreocodes
  • VML Commerce United States
  • Oreo
  • Silver
ACTIVATION & ENGAGEMENT: Product & Services Food/Drink/Restaurants
INNOVATIVE USE OF CHANNEL
 USA
Don't Delete Menu
  • VML Commerce United States & VML Commerce Argentina
  • Wendy's
  • Silver
COMMERCE AND CREATIVITY: BEST USE INNOVATIVE USE OF CHANNEL