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LOW BUDGET (<$100,000 USD)
Lost the Pot
  • Finalist
  • CAMPAIGN
  • UNITED KINGDOM
  • OLIVER / U-Studio
  • Pot Noodle
ADVERTISING MARKETING EFFECTIVENESS: BEST USE LOW BUDGET (<$100,000 USD)
  • Rod Sobral - Global Chief Creative Officer
  • Rae Stones - Creative Director
  • Sam Jacobs - Creative Director
  • Kate Woolley - Creative Lead
  • Thomas Claridge - Global Director of Planning
  • Dominique Gomes - Managing Partner
  • Georgia Foxwell - Senior Community Manager
  • Ross Redman - Senior Designer
  • Oliver Kuscher - Copywriter
  • Sara Lim - Account Director
  • Christiaan Rautenbach - Editor
  • Sonal Suklliker - Junior Designer
  • Tobi Fasanya - Junior Community Manager
  • Angus Giddins - Brand Manger
  • Lena Portchmouth - Marketing Manager
  • Kelly Sidey - Ice Cream Digital Hub, F&R Ecommerce Strategy Head
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COPYWRITING
 USA
Winner Winner Chicken Dinner
  • Mischief @ No Fixed Address
  • FanDuel Casino
  • Gold
NYF’IN FUNNY COPYWRITING
Interface & Navigation (UX/UI)
 SOUTH KOREA
New York Times 2.0
  • Open Learn Academy
  • New York Times
  • Gold
STUDENT: Craft - Other than Film or Video Interface & Navigation (UX/UI)
Branded Content/Entertainment
 SOUTH KOREA
New York Times 2.0
  • Open Learn Academy
  • New York Times
  • Gold
STUDENT: Medium Branded Content/Entertainment
Experiential
 GERMANY
The Homeless Gallery
  • Philipp und Keuntje / Mantikor
  • Hamburger Kunsthalle / Hinz&Kunzt
  • Gold
OUTDOOR: Best Use Experiential
Newspaper/Magazine
 SOUTH AFRICA
Plan (a)
  • Promise
  • AfriSam + BlackStudio
  • Gold
PRINT: BEST USE Newspaper/Magazine
Interactive
 SOUTH AFRICA
Plan (a)
  • Promise
  • AfriSam + BlackStudio
  • Gold
PRINT: BEST USE Interactive
Best Use of Partnerships
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Gold
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Partnerships
Viral
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Gold
COLLABORATIONS & PARTNERSHIPS: Best Use Viral
Community Activation
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Gold
SOCIAL MEDIA & INFLUENCER: Best Use Community Activation
Food/Drink/Restaurants
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Gold
PUBLIC RELATIONS: Products & Services Food/Drink/Restaurants