Winners Gallery

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Community Building
From Fan to Featured
  • Silver
  • SINGLE
  • USA
  • McCann XBC
  • Mastercard
ACTIVATION & ENGAGEMENT: Best Use Community Building
  • Lady Gaga - Executive Producer, Morningview
  • Michael Polansky - Executive Producer, Morningview
  • Bobby Campbell - Producer, Morningview
  • Parris Goebel - Choreographer & Producer
  • Javier Campopiano - Global CCO, McCann Worldgroup
  • Jim Curtis - EVP Global ECD, McCann XBC
  • Dan Grech - SVP Group Creative Director, McCann XBC
  • Raja Rajamannar - CMO, Mastercard
  • Rustom Dastoor - EVP, Marketing and Comms, Mastercard
  • Anne Valentzas - SVP, Marketing/Sponsorships, Mastercard
  • Britt Nolan - CCO, NAM, McCann Worldgroup
  • Maru Sokolowski - Global Head of Excellence, McCann
  • Veronica Bertran - President & CCO, McCann XBC
  • Sean Bryan - Chief Creative Officer, McCann XBC
  • Ryan Barrett - VP Creative Director, McCann XBC
  • Reto Oetterli - VP Creative Director, McCann XBC
  • Bec Matlioski - Associate Creative Director, McCann XBC
  • Andrea Raia - Associate Creative Director, McCann XBC
  • Paul Boupha - Associate Creative Director, McCann XBC
  • Stefan Rotaru - Associate Creative Director, McCann XBC
  • Manuel Castillo - Creative Director, McCann XBC
  • Enrique Torguet - Creative Director, McCann XBC
  • Cristian Trujillo - Senior Art Director, McCann XBC
  • Alex Caredes - Managing Director, McCann XBC
  • Amanda Dagger - SVP Executive AD, McCann XBC
  • Jaime Winner - SVP Head of Social Strategy, McCann XBC
  • Daniela Vinick - Account Director, McCann XBC
  • Izzy Calderon - Account Supervisor, McCann XBC
  • Jenny Case - Account Supervisor, McCann XBC
  • Lexi Vogler - AD, Project Management, McCann XBC
  • Grace Jiang - Project Manager, McCann XBC
  • Julia Grasso - AD-Resource/Operations Lead, McCann XBC
  • Regan Mason - Senior Community Lead, McCann XBC
  • Liron Reznik - EVP Head of Strategy, McCann XBC
  • Renata Mittnacht - Strategy Director, McCann XBC
  • Judi Nierman - SVP Executive Producer, McCann XBC
  • Kaiti Furo - Integrated Producer, McCann XBC
  • Hovannes Moussati - VP Director of Business, McCann XBC
  • Jamie Jou - Director of Music/Licensing, McCann XBC
  • Jon Yasgur - EVP, ECD, Brooklyn Brothers
  • Evan Confield - EVP ED, Brooklyn Brother
  • Anastasia Serdukova - ACD, Brooklyn Brothers
  • Aubrey Burrough - Social Strategist, Brooklyn Brothers
  • Eric Gentile - Account Director, Brooklyn Brothers
  • Emily Tully - Project Manager, Brooklyn Brothers
  • Will O’Connor - SVP Communications, Mastercard
  • Mike Morettoni - VP Consumer Marketing, Mastercard
  • Shelby Ladenheim - Director Consumer Marketing, Mastercard
  • Tyler Mason - Manager Consumer Marketing, Mastercard
  • Aimee Atkinson - VP Digital Marketing & Media, Mastercard
  • Ciel VanderVeen - Head of US Social, Mastercard
  • Chanelle Lowe - Manager, Social Media, Mastercard
  • Alyssa Rosenblatt - VP​​ Corporate Comms, Mastercard
  • Margaret Williams - Director, NAM Comms, Mastercard
  • Paul Giordano - Manager, Media Planning, Mastercard
  • Mannie Thompson - Director Strategy, P.com, Mastercard
  • Luis Araujo Zue - VP US Sponsorships, Mastercard
  • Joyce Hui - Director Sponsorships, Mastercard
  • Anna Blanchard - NAM Sponsorships, Mastercard
  • Tara Marston - Director, Brand Partnerships, Mastercard

Explore Other Winners

LIMITED EDITION/ONE-OFF/SPECIALTY ITEMS
SWEDEN
DrunkenBait
  • Burson, Sweden
  • Carlsberg Sweden
  • Finalist
DESIGN: BEST USE LIMITED EDITION/ONE-OFF/SPECIALTY ITEMS
USE OF LICENSED MUSIC
AUSTRALIA
Morning Has Broken
  • Cameron Horn & Associates
  • Gold Coast Pet Crematorium
  • Finalist
AUDIO/RADIO: Best Use USE OF LICENSED MUSIC
Innovation
HONG KONG
Safe Sketch
  • Cheil
  • Save the Children
  • Finalist
THE FUTURE NOW: BEST USE Innovation
NGO/CHARITY
HONG KONG
Safe Sketch
  • Cheil
  • Save the Children
  • Finalist
DIRECT: Products & Services NGO/CHARITY
USE OF DATA
GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
  • Finalist
DIGITAL/MOBILE: Best Use USE OF DATA
USE OF AI
GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use USE OF AI
Gaming
CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
THE FUTURE NOW: BEST USE Gaming
Games
CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
DIGITAL/MOBILE: Best Use Games
Social/Environmental Good: Brand
CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: Brand
Digital/Mobile/Social
CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social