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Social/Environmental Good: Brand
Anti Look – the life-saving QR design
  • Bronze
  • SINGLE
  • GERMANY
  • Scholz & Friends
  • Mercedes-Benz Vans + Johanniter
Direct: Best Use Social/Environmental Good: Brand
  • Matthias Spaetgens - Chief Creative Officer
  • Robert Krause - Managing Creative Director
  • Oliver Handlos - Executive Creative Director
  • Christoph Schlossnikel, Ramona Junggeburth, Olivier Nowak - Creative Direction
  • Kim Ilausky, Christoph Hof, Alexander Moers, Alexandre Levesque, Malte Preiss, Waldemar Grunt, Anna Cringle, Philip Maaß - Art Direction
  • Merlin Meiss, Jens Christl, Alannah Stritch - Copywriting
  • Yvonne Haupt, Heiko Franke, Felicitas Diepolder - Account Management
  • Jürgen Krugsperger - Motion Design
  • Maximilian Hentschel - UX
  • Agostino De Martino, Melanie Carels - Agency Producer
  • André Wagenzik - Photography
  • Waldemar Obermann - Direction, Cinematography
  • Fabian Lichtenberg, Stephan Vaske - Producers
  • Torben Brodersen - Editing
  • Claudia Hauptmann - Head of Marketing/Communication
  • Therese Raatz - Press spokesperson
  • Tanja Boettcher - Head of Online Communication
  • David Kreuziger - National Executive
  • Joerg Koch - Member of the Regional Board
  • Marion Friese - Marketing Director

Explore Other Winners

Animation
GERMANY
The spider and the window
  • Leo Burnett GmbH
  • Samsung Electronics GmbH
  • Gold
Film Craft Animation
Accessories/Tech
VIETNAM
Juke "Music in a Can"
  • Leo Burnett Vietnam
  • Heineken
  • Gold
HELL'S KITCHEN - ALCOHOL: BEST USE Accessories/Tech
Creative Use of Medium
SPAIN
Bihar, choosing tomorrow
  • LLYC
  • BBK Foundation
  • Gold
Avant-Garde/Innovative: Avant-Garde/Innovative Creative Use of Medium
Small Budget/Big Idea
FRANCE
Uber Heetch
  • Marcel
  • Heetch
  • Gold
Outdoor: Best Use Small Budget/Big Idea
Small Budget/Big Idea
FRANCE
Uber Heetch
  • Marcel
  • Heetch
  • Gold
Activation & Engagement: Best Use Small Budget/Big Idea
Best Use of Influencer
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Influencer
Unique Partnership: Brand
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
PURPOSE (Formerly Positive World Impact): Public Service Unique Partnership: Brand
Social Media
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
PUBLIC RELATIONS: Best Use Social Media
Social/Environmental Good: Brand
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
Activation & Engagement: Best Use Social/Environmental Good: Brand
Viral
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
SOCIAL MEDIA & INFLUENCER: Best Use Viral