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Social/Environmental Good: NGO/PSA
Hear My Last Wish
  • Gold
  • SINGLE
  • TAIWAN
  • Leo Burnett Taiwan
  • Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center
DIRECT: Best Use Social/Environmental Good: NGO/PSA
  • Irene Chang - CEO
  • Kevin Yang - CCO
  • Hao Tseng - Creative Director
  • Yuan Chuang - Creative Director
  • Jimmy Fan - Creative Strategy Director
  • Kumi Ku - Art Director
  • Eric Lin - Art Director
  • Yao Song - Art Director
  • Huang Guang-che - Creative
  • Chin Chin Chiang - Vice President
  • Emma Taso - Account Manager
  • Jane Chang - Account Executive
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Effectiveness
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
PUBLIC RELATIONS: Best Use Effectiveness
Small Budget/Big Idea
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
PUBLIC RELATIONS: Best Use Small Budget/Big Idea
Use of Data
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Use of Data
Social/Environmental Good: NGO/PSA
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Social/Environmental Good: NGO/PSA
Small Budget/Big Idea
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Small Budget/Big Idea
Small Budget/Big Idea
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Small Budget/Big Idea
Earned Media
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
PUBLIC RELATIONS: Best Use Earned Media
Retail Stores & eCommerce
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
ACTIVATION & ENGAGEMENT: Product & Services Retail Stores & eCommerce
Experiential
 GERMANY
THE BIGGER DRAW
  • Jung von Matt AG
  • Hamburg Marketing GmbH
  • Finalist
OUTDOOR: Best Use Experiential
Exhibitions & Installations
 GERMANY
THE BIGGER DRAW
  • Jung von Matt AG
  • Hamburg Marketing GmbH
  • Finalist
SPORTS: Best Use Exhibitions & Installations