Innovation
Branded Content/Entertainment: Best Use Innovation
Mobile
Activation & Engagement: Best Use Mobile
Audience Connection
Avant-Garde/Innovative: Avant-Garde/Innovative Audience Connection
Social/Environmental Good: Brand
Avant-Garde/Innovative: Avant-Garde/Innovative Social/Environmental Good: Brand
Technology
Activation & Engagement: Best Use Technology
Social/Environmental Good: Brand
Activation & Engagement: Best Use Social/Environmental Good: Brand
Social Media
Boomerbook
- VMLY&R
- Wendy's
- Finalist
Activation & Engagement: Best Use Social Media
Innovation
Package & Product Design: Best Use Innovation
Non-Durable Household Goods
Package & Product Design: Products & Services Non-Durable Household Goods
Games
Wendyverse
- VMLY&R
- Wendy's
- Finalist
Digital/Mobile: Best Use Games
