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Public Relations
Toothbrush for HERO
  • Gold
  • STUDENT SINGLE
  • SOUTH KOREA
  • Korea Advertising Academy
  • PERIOE
STUDENT: Medium Public Relations
  • Beomjun Kim - Student
  • Hyeonsu Kim - Student
  • Jisoo Lee - Student
  • Minkyeong Chu - Student
  • Sumi Kim - Student
  • Wonjun Choi - Educational Instructor
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USE OF LICENSED MUSIC
 AUSTRALIA
Morning Has Broken
  • Cameron Horn & Associates
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AUDIO/RADIO: Best Use USE OF LICENSED MUSIC
Innovation
 HONG KONG
Safe Sketch
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THE FUTURE NOW: BEST USE Innovation
NGO/CHARITY
 HONG KONG
Safe Sketch
  • Cheil
  • Save the Children
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DIRECT: Products & Services NGO/CHARITY
USE OF DATA
 GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
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DIGITAL/MOBILE: Best Use USE OF DATA
USE OF AI
 GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
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BRANDED CONTENT/ENTERTAINMENT: Best Use USE OF AI
Gaming
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
THE FUTURE NOW: BEST USE Gaming
Games
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
DIGITAL/MOBILE: Best Use Games
Social/Environmental Good: Brand
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: Brand
Digital/Mobile/Social
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social
Sponsorship Integration
 SOUTH KOREA
Victory Selfie Shared #withGalaxy
  • Cheil worldwide
  • Samsung Galaxy
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Sponsorship Integration