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Best Innovation
Quest for Dyslexia
  • Silver
  • CAMPAIGN
  • CHINA
  • Cheil Hong Kong / Cheil PengTai Beijing
  • Samsung
THE FUTURE NOW: BEST USE Best Innovation
  • Paul Chan - Chief Creative Officer / Copywriter
  • Wilson Ang - GCD / Copywriter
  • Kimmy Liu - ECD
  • Edmond Leung - Senior Art Director
  • Timothy Tian - ACD
  • Xiaoguang Ren - ACD
  • Leslie Liu - Senior Copywriter
  • Eric Song - CEO, HOBA
  • Alex Liu - CMT, HOBA
  • Yuan Lu - Director, HOBA
  • Claude Zhang - Editor, HOBA
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USE OF DATA
 SPAIN
Sugar Kids
  • VML HEALTH Spain
  • Spanish Ministry of Consumer Affairs
  • Finalist
PUBLIC RELATIONS: Best Use USE OF DATA
Gaming
 USA
Game Over for Headaches
  • Weber Shandwick
  • Excedrin by GSK Consumer Healthcare
  • Finalist
Branded Content/Entertainment: Best Use Gaming
Healthcare
 HUNGARY
Type Donation
  • White Rabbit Budapest
  • Adote
  • Finalist
SMALL AGENCY: Products & Services Healthcare
Travel/Leisure
 SWITZERLAND
No Drama
  • Wirz Communications AG
  • Switzerland Tourism
  • Finalist
Film: Products & Services Travel/Leisure
Made for Online
 SWITZERLAND
No Drama
  • Wirz Communications AG
  • Switzerland Tourism
  • Finalist
Film: Best Use Made for Online
Healthcare
 ARGENTINA
Degree Inclusive
  • Wunderman Thompson Argentina
  • UNILEVER
  • Finalist
Activation & Engagement: Product & Services Healthcare
Innovation
 ITALY
Fellini Forward
  • Wunderman Thompson Italy
  • Campari Red Diaries
  • Finalist
Branded Content/Entertainment: Best Use Innovation
Instagram
 SWITZERLAND
Handbutts
  • Wunderman Thompson Switzerland
  • Geberit
  • Finalist
SOCIAL MEDIA & INFLUENCER: Platform Instagram
WORK WITH PURPOSE
 SOUTH KOREA
TILDA - THE FIRST A.I. TO BATTLE AGAINST CLIMATE CHANGE
  • You've Got Pictures
  • LG AI Research
  • Finalist
SMALL AGENCY: BEST USE WORK WITH PURPOSE
ACTIVATION & ENGAGEMENT
 SOUTH KOREA
TILDA - THE FIRST A.I. TO BATTLE AGAINST CLIMATE CHANGE
  • You've Got Pictures
  • LG AI Research
  • Finalist
SMALL AGENCY: BEST USE ACTIVATION & ENGAGEMENT