Winners Gallery

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Art Direction
McDonald’s "McFamilies"
  • Bronze
  • SINGLE
  • GERMANY
  • HEIMAT, Berlin
  • McDonald’s
Artistry & Craft in Advertising: Design Art Direction
  • Matthias Storath - Chief Creative Officer
  • Guido Heffels - Chief Creative Officer
  • Esra Gülmen - Creative Director
  • Nicolas Blaettry - Creative Director
  • Marco Russo - Art Director
  • Adriana Liotta - Art Director
  • Gaia Bonetti - Copywriter
  • Lisa Reissner - Copywriter
  • Elisabeth Treichel - Account Director
  • Carola Storto - Creative Services
  • Jan Scholz - Agency Producer
  • Facundo Prats - Editor
  • Susan Schramm - Chief Marketing Officer
  • Jörn Winkler - Marketing Director
  • Daniel Berg - Marketing Manager

Explore Other Winners

Utilities
INDIA
Samsung Good Vibes: Now, words aren't just heard, but felt.
  • Cheil India Pvt Ltd
  • Samsung
  • Finalist
Film: Products & Services Utilities
Social/Environmental Good: Brand
CHINA
BACK2LIFE
  • Cheil PengTai Beijing/Cheil Hong Kong
  • Samsung
  • Finalist
Activation & Engagement: Best Use Social/Environmental Good: Brand
Social/Environmental Good: Brand
CHINA
BACK2LIFE
  • Cheil PengTai Beijing/Cheil Hong Kong
  • Samsung
  • Finalist
Avant-Garde/Innovative: Avant-Garde/Innovative Social/Environmental Good: Brand
Art Direction
CHINA
Lose Yourself in a Book
  • Cheil PengTai Beijing/Cheil Hong Kong
  • Penguin
  • Finalist
Artistry & Craft in Advertising: Print & Outdoor Art Direction
Social/Environmental Good: Charity/Non-Profit
SOUTH KOREA
Donuimun - The Gateway to Restoration
  • Cheil Worldwide Inc.
  • Donuimun
  • Finalist
Public Relations: Best Use Social/Environmental Good: Charity/Non-Profit
Social/Environmental Good: Charity/Non-Profit
SOUTH KOREA
Fish Love Band
  • Cheil Worldwide Inc.
  • Fish Love Band
  • Finalist
Package & Product Design: Best Use Social/Environmental Good: Charity/Non-Profit
Digital Displays
AUSTRALIA
EXTRA Reminder
  • Clemenger BBDO Sydney
  • Wrigley's Extra
  • Finalist
Outdoor: Best Use Digital Displays
Women
AUSTRALIA
Losing Lena
  • Clemenger BBDO Sydney
  • Code Like a Girl
  • Finalist
Positive World Impact: Empowerment Women
Social/Environmental Good: Brand
AUSTRALIA
Losing Lena
  • Clemenger BBDO Sydney
  • Code Like a Girl
  • Finalist
Branded Content/Entertainment: Best Use Social/Environmental Good: Brand
Politics & Government
TRINIDAD AND TOBAGO
End Stigma
  • cmb Limited
  • The Citizen Security Programme
  • Finalist
Film: Products & Services Politics & Government