Winners Gallery

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Art Direction
McDonald’s "McFamilies"
  • Bronze
  • SINGLE
  • GERMANY
  • HEIMAT, Berlin
  • McDonald’s
Artistry & Craft in Advertising: Design Art Direction
  • Matthias Storath - Chief Creative Officer
  • Guido Heffels - Chief Creative Officer
  • Esra Gülmen - Creative Director
  • Nicolas Blaettry - Creative Director
  • Marco Russo - Art Director
  • Adriana Liotta - Art Director
  • Gaia Bonetti - Copywriter
  • Lisa Reissner - Copywriter
  • Elisabeth Treichel - Account Director
  • Carola Storto - Creative Services
  • Jan Scholz - Agency Producer
  • Facundo Prats - Editor
  • Susan Schramm - Chief Marketing Officer
  • Jörn Winkler - Marketing Director
  • Daniel Berg - Marketing Manager

Explore Other Winners

Financial & Investment
AUSTRALIA
AAMI Warning Spots
  • Ogilvy Australia
  • AAMI
  • Finalist
Direct & Collateral: Products & Services Financial & Investment
Social/Environmental Good: Brand
AUSTRALIA
AAMI Warning Spots
  • Ogilvy Australia
  • AAMI
  • Finalist
Direct & Collateral: Best Use Social/Environmental Good: Brand
Best Use of Medium
AUSTRALIA
AAMI Warning Spots
  • Ogilvy Australia
  • AAMI
  • Finalist
Digital/Mobile: Best Use Best Use of Medium
Games
AUSTRALIA
BP RUN
  • Ogilvy Australia
  • BP
  • Finalist
Digital/Mobile: Mobile Platforms Games
Small Budget/Big Idea
AUSTRALIA
Six Word Scholarship
  • Ogilvy Australia
  • Swinburne Online
  • Finalist
Activation & Engagement: Best Use Small Budget/Big Idea
Travel/Leisure
GERMANY
Lazy Activists
  • Ogilvy Germany
  • German Rail
  • Finalist
Audio/Radio: Products & Services Travel/Leisure
Environment & Sustainability: Brand
GERMANY
Lazy Activists
  • Ogilvy Germany
  • German Rail
  • Finalist
Positive World Impact: Public Service Environment & Sustainability: Brand
Multicultural
GERMANY
MEIN KAMPF – AGAINST THE RIGHT-WING in the German elections
  • Ogilvy Germany
  • Gesicht Zeigen! An association encouraging people to stand against the right-wing in Germany
  • Finalist
Public Relations: Best Use Multicultural
Promotion of Peace: Charity/Non-Profit
GERMANY
MEIN KAMPF – AGAINST THE RIGHT-WING in the German elections
  • Ogilvy Germany
  • Gesicht Zeigen! An association encouraging people to stand against the right-wing in Germany
  • Finalist
Positive World Impact: Public Service Promotion of Peace: Charity/Non-Profit
Financial & Investment
GERMANY
The first house built by data
  • Ogilvy Germany
  • House Financing Bank Schwaebisch Hall
  • Finalist
Branded Content/Entertainment: Products & Services Financial & Investment