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FOOD & DRINK
The Harbin Back Rack Hack
  • Finalist
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Harbin Beer
CREATIVITY IN COMMERCE: Products & Services FOOD & DRINK
  • Jan Hendrik Ott - Executive Creative Director
  • Lock Sin Chong - Executive Creative Director
  • Arthur Tsang - Chief Creative Officer
  • Chris Willo - Senior Creative Director
  • Yuanyuan Ma - Group Head
  • Tia Fang - Art Director
  • Shin Shen - Planning Manager
  • Beck You - CEO
  • Elvis Li - General Manager
  • Ody Zhu - Account Director
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Innovation
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NGO/CHARITY
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USE OF DATA
 GERMANY
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DIGITAL/MOBILE: Best Use USE OF DATA
USE OF AI
 GERMANY
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BRANDED CONTENT/ENTERTAINMENT: Best Use USE OF AI
Gaming
 CHINA
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THE FUTURE NOW: BEST USE Gaming
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