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NGO/CHARITY
Safe Sketch
  • Finalist
  • SINGLE PLUS
  • HONG KONG
  • Cheil
  • Save the Children
DIRECT: Products & Services NGO/CHARITY
  • Paul Chan - Chief Creative Officer + Copywriter
  • Lili Jiang - Executive Creative Director + Copywriter
  • Elsie Lau - ACD + Art Director
  • Lui Tung Hei - ACD + Art Director
  • Jackie Wong - Creative Director
  • Ivan Au - Creative Director
  • Kerry Fan - Senior Copywriter
  • Kavieng Cheng - Associate Art Director
  • Tony Chan - ACD + Copywriter

Explore Other Winners

LIMITED EDITION/ONE-OFF/SPECIALTY ITEMS
SWEDEN
DrunkenBait
  • Burson, Sweden
  • Carlsberg Sweden
  • Finalist
DESIGN: BEST USE LIMITED EDITION/ONE-OFF/SPECIALTY ITEMS
USE OF LICENSED MUSIC
AUSTRALIA
Morning Has Broken
  • Cameron Horn & Associates
  • Gold Coast Pet Crematorium
  • Finalist
AUDIO/RADIO: Best Use USE OF LICENSED MUSIC
Innovation
HONG KONG
Safe Sketch
  • Cheil
  • Save the Children
  • Finalist
THE FUTURE NOW: BEST USE Innovation
NGO/CHARITY
HONG KONG
Safe Sketch
  • Cheil
  • Save the Children
  • Finalist
DIRECT: Products & Services NGO/CHARITY
USE OF DATA
GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
  • Finalist
DIGITAL/MOBILE: Best Use USE OF DATA
USE OF AI
GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use USE OF AI
Gaming
CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
THE FUTURE NOW: BEST USE Gaming
Games
CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
DIGITAL/MOBILE: Best Use Games
Social/Environmental Good: Brand
CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: Brand
Digital/Mobile/Social
CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social