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Digital/Mobile/Social
Oreo Square Cookie
  • Finalist
  • SINGLE
  • GERMANY
  • Saatchi & Saatchi Germany
  • Oreo
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social
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RESTAURANTS/FAST FOOD
 AUSTRALIA
McDonalds X Squid Game: Dare To Play
  • Akcelo
  • McDonalds Australia
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Products & Services RESTAURANTS/FAST FOOD
Cross-Platform
 AUSTRALIA
McDonalds X Squid Game: Dare To Play
  • Akcelo
  • McDonalds Australia
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Cross-Platform
Cross-Platform
 AUSTRALIA
McDonalds X Squid Game: Dare To Play
  • Akcelo
  • McDonalds Australia
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Cross-Platform
RETAIL PROMOTIONS & COMPETITIONS
 AUSTRALIA
McDonalds X Squid Game: Dare To Play
  • Akcelo
  • McDonalds Australia
  • Finalist
CREATIVITY IN COMMERCE: BEST USE RETAIL PROMOTIONS & COMPETITIONS
Audience Connection
 AUSTRALIA
McDonalds X Squid Game: Dare To Play
  • Akcelo
  • McDonalds Australia
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Audience Connection
Gaming
 SWEDEN
Mission Talita
  • Åkestam Holst NoA
  • Talita
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Gaming
Small Budget/Big Idea
 SWEDEN
Sleepfluencers
  • Åkestam Holst NoA
  • IKEA
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Small Budget/Big Idea
Small Budget/Big Idea
 SWEDEN
Sleepfluencers
  • Åkestam Holst NoA
  • IKEA
  • Finalist
DIRECT: Best Use Small Budget/Big Idea
Social/Environmental Good: Brand
 UNITED KINGDOM
Al Jazeera
  • AKQA
  • Al Jazeera
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Social/Environmental Good: Brand
Human Rights
 UNITED KINGDOM
Al Jazeera
  • AKQA
  • Al Jazeera
  • Finalist
PURPOSE: PURPOSE Human Rights