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ACTIVATION & ENGAGEMENT
The Harbin Sit Pack
  • Silver
  • SINGLE
  • CHINA
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
ADVERTISING MARKETING EFFECTIVENESS: BEST USE ACTIVATION & ENGAGEMENT
  • Arthur Tsang - Chief Creative Officer, BBDO Greater China
  • Elvis Li - General Manager
  • Cesar Farah - Creative Director
  • Song Wu - Creative Director
  • Zoe Zhao - Senior Art Director
  • Harry Chen - Group Planning Director
  • Shin Shen - Senior Planner
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Events & Stunts
 GERMANY
"Charles III – The Burger King"
  • Grabarz & Partner
  • Burger King
  • Silver
PUBLIC RELATIONS: Best Use Events & Stunts
Audio
 GERMANY
"Jump ’n’ Hear – A Roblox Hearing Game."
  • Grabarz & Partner
  • audibene / hear.com
  • Silver
HEALTHSPAN: Best Use Audio
SUSTAINABLE COMMERCE
 USA
The Inheritance Pass
  • Havas Chicago
  • Yellowstone Forever
  • Silver
COMMERCE AND CREATIVITY: BEST USE SUSTAINABLE COMMERCE
Graphic Design
 USA
Bandana Manual
  • Hill Holliday
  • BMW Motorrad
  • Silver
DESIGN: Design - Craft Graphic Design
Environmental Effort
 SOUTH KOREA
Solar Beehive
  • INNOCEAN
  • Hanwha
  • Silver
PUBLIC RELATIONS: Best Use Environmental Effort
Travel/Leisure
 GERMANY
Capa by AI
  • INNOCEAN Berlin
  • Robert Capa Contemporary Photography Center
  • Silver
FILM: Products & Services Travel/Leisure
Automotive
 USA
Art in Motion: Bentley x Surgeon
  • IRIS WORLDWIDE
  • Bentley Motors
  • Silver
COLLABORATIONS & PARTNERSHIPS: Products & Services Automotive
SOCIAL/ENVIRONMENTAL GOOD: BRAND
 USA
BUICK #SeeHerGreatness
  • Leo Burnett Detroit
  • Buick
  • Silver
NYF AUTOSHOW: Best Use SOCIAL/ENVIRONMENTAL GOOD: BRAND
Animation
 GERMANY
The Date and the Fish
  • Leo Burnett GmbH
  • Samsung
  • Silver
FILM CRAFT Animation
WEBSITE
 UNITED ARAB EMIRATES
Self Check-Out
  • Leo Burnett Middle East
  • K-Lynn
  • Silver
ADVERTISING MARKETING EFFECTIVENESS: BEST USE WEBSITE