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ACTIVATION & ENGAGEMENT
The Harbin Sit Pack
  • Silver
  • SINGLE
  • CHINA
  • BBDO China Co., Limited Shanghai Branch
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
ADVERTISING MARKETING EFFECTIVENESS: BEST USE ACTIVATION & ENGAGEMENT
  • Arthur Tsang - Chief Creative Officer, BBDO Greater China
  • Elvis Li - General Manager
  • Cesar Farah - Creative Director
  • Song Wu - Creative Director
  • Zoe Zhao - Senior Art Director
  • Harry Chen - Group Planning Director
  • Shin Shen - Senior Planner

Explore Other Winners

Cinematography
JAPAN
DRIFT MEETS DRONE
  • SIX INC.
  • Toyota Motor Corporation
  • Bronze
FILM CRAFT Cinematography
Digital/Mobile
SOUTH KOREA
Noto Sans LIE
  • Sookmyung Women's University / Hongik University
  • Google Fonts
  • Bronze
STUDENT: Medium Digital/Mobile
Positive World Impact
Digital Blackout
  • Syracuse University, The Newhouse School
  • Volvo
  • Bronze
STUDENT: Medium Positive World Impact
Positive World Impact
Mean Well
  • Syracuse University, The Newhouse School
  • Apple
  • Bronze
STUDENT: Medium Positive World Impact
Digital/Mobile
Pays to Wait
  • Syracuse University, The Newhouse School
  • Verizon
  • Bronze
STUDENT: Medium Digital/Mobile
Digital/Mobile
Signlingo
  • Syracuse University, The Newhouse School
  • Duolingo
  • Bronze
STUDENT: Medium Digital/Mobile
Product Innovation
JAPAN
SHELLMET
  • TBWA HAKUHODO
  • Koushi Chemical Industry Co., Ltd.
  • Bronze
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Product Innovation
Social Justice
ITALY
The B A.I. S
  • TBWA\ Italy
  • Wired
  • Bronze
PURPOSE: EMPOWERMENT Social Justice
PUSHING CULTURE
ITALY
The B A.I. S
  • TBWA\ Italy
  • Wired
  • Bronze
PUSHING CULTURE PUSHING CULTURE
Community Engagement
CHINA
We Are M
  • TBWA\Juice Beijing, TBWA\BOLT Shanghai
  • BMW
  • Bronze
SOCIAL MEDIA & INFLUENCER: Best Use Community Engagement