Because hindsight isn’t always 2020, this year we’re showing you great work that has earned accolades from your colleagues before they win. New York Festivals Mad For This Ad is an initiative celebrating great work by awarding free entries to ads chosen by a hand-picked group of top creatives.
"I'M DRINKING IT FOR YOU" COLENSO BBDODB EXPORT BEERS
"Beyond the humor of this music video which launched on Valentine’s Day, I want to celebrate the in-house creatives who used their personal musical talents to enhance the work. It is important in our industry to use all parts of our creativity in our day jobs. The song has been embraced in the culture conversation. It will do more than make you smile you will sing along and it will hold residence in your brain longer than any product feature or ingredient’s list should."
"CROCODILE INSIDE, THE FILM" BETC PARISLACOSTE
In the past three years, Lacoste has been doing amazing work the banner of "Life is a beautiful sport". This latest spot from an already incredible campaign is a compelling, brilliant piece of storytelling. The kind of work you'd never consider as an interruption in your life, but something worth watching. Though this piece might be considered a television commercial, to me, it's entertainment at its best.
"AN OPEN MIND IS THE BEST LOOK" DROGA5NORDSTROM
"The ad I'm mad for is Droga5's two-minute epic spot called "An Open Mind Is The Best Look". This spot came out earlier this year but, unlike most commercials, this one has really stayed with me. This could have been a pretty so-so ad for a retail client, and a lot of agencies wouldn't have been as ambitious with a brief like this. But the craft in the photography and the edit, the beautiful real human casting, the choice of VO and the language that just feels so human and spontaneous, is something you rarely see in commercials. I saw it in a packed cinema in Brooklyn and people were captivated."