Kate is art director, designer and when given half a chance, creative envelope pusher. With 15 years in healthcare, she loves the chemistry between insights and ideas. It helps campaigns connect with patient and HCP alike.
Kate’s career began in New Zealand. She applied her design skills to a diverse range of categories – everything from luxury homewares to animal health. New opportunities brought her to Sydney and her accent hasn’t been the same since. Kate joined the McCann Healthcare team where her creativity and love of fresh thinking has become an essential part of its success.
Kate has worked for some of the biggest names in the health and wellness space. Along the way her campaigns have been recognised in numerous international award shows, including The Global Awards, Cannes and CLIO Health.
When the work-life balance tips in Kate’s favour, she can be found raising two little people, solving boulder problems at the climbing gym, providing flawless Netflix recommendations and trying to prevent her puggle from ingesting ethernet cables.
Kristina is a healthcare communications specialist with 20 years of experience in the Australian and global healthcare sector. Kristina’s career includes invaluable international experience working in the UK for various clients across Europe and an extensive portfolio of therapeutic areas including oncology, immuno-oncology, respiratory, gastroenterology, endocrinology, pain medicine, neurology, rheumatology, cardiovascular, dermatology, immunology and rare diseases.
Kristina has been with Ogilvy Health for the past 11 years, and in her role as Managing Director, she works closely with local and global healthcare stakeholders including the pharma industry, healthcare professionals, patient advocacy groups and government. Kristina has been part of the Australian Communications Council, has trained medical students and continues to guest lecture at universities.
Kristina’s passion for fusing science and art has created award winning initiatives resulting in successful behaviour change. Kristina’s expertise in adult-based learning, behaviour change techniques, healthcare prevention and treatment adherence strategies, continually evolves to ensure her unparalleled team seek new ways through evidence-based medicine to ultimately improve health outcomes
Diego started his carrier in the late 90’s in an old-school print shop, where he discovered his love for design and visual arts. After an intense period in Madrid, he moved to Lisbon, joining his first healthcare agency. During his graduation at the Lisbon Ad School he started exploring the digital and guerrilla side of advertising, jumping between Lisbon, London and Madrid. At the age of 28, just before being nominated as one of the best Art Directors in Portugal, he returned to Brazil as Country Manager, after working with brands such as Guinness, Desperados, Nintendo, Pfizer and Durex.
In 2015, he joined Havas Life Sao Paulo as Creative Director, leading the agency to its first Gold Lion in pharma for Brazil. Since then, he has been a jury member at the LIA, Global Awards, The Hatch, Lisbon Advertising Festivals, and Cannes Lions.
Since 2018, Diego shares the creative and managing role with Mauro Arruda, at FCB Health Brazil’s brand-new operation.
The roots of Mike’s career go back to his school days. Blessed with disastrous marks in natural sciences he discovered his outstanding talent for music and arts. Mike decided against a career as a rockstar in favour of arts and went on to study graphics, film and photography at the Blackpool College of Arts and Technology in the north of England. After an excellent graduation Mike started his career as a young creative at Avon Cosmetics in Londons Knightsbridge. After six years he moved with the company to their base in Munich. He later left Avon to join the Serviceplan Group after a short interlude at Young & Rubicam in Vienna. At Serviceplan he witnessed the incredible growth of the group from 150 to currently over 4200 employees worldwide. Over the last 15 years he used his experience in the healthcare sector to help build up the specialist division Serviceplan Health. He has been Managing Director and Creative Partner for over 20 years. Mike has a wide range of experience in healthcare communication – especially in the area of TV commercials for top OTC brands. Over the years he has won many awards in global and local festivals e.g. Cannes, Clio, LIA, D&AD, Eurobest, Globals, New York Festivals, GWA-Effie RX Club, and the leading German Healthcare Award Comprix. Over the years Mike has also been very active as a Jury Member at leading Festivals e.g Lions Health, Clio Health, The Globals, Eurobest and at the German Comprix Award where for many years he has been Jury Chairman Health & Wellness. In 2017 he was Jury President Health & Wellness at Lions Health in Cannes. Serviceplan Health has been the number 1 creative healthcare agency in Germany for the last 8 years in a row.
Andrew’s belief that the work must be truthful, human and deliver positive impact has resulted in a multi-award winning portfolio, widely acknowledged as setting standards for creative excellence in the health and wellness sector.
Working with multidisciplinary teams across Advertising, PR, Medical Education and Clinical Trial Experience, Andrew is highly respected for his ability to think further. Decoding and simplifying complex health challenges and turning them into elegantly crafted communication campaigns.
Kaydee is the head of enterprise marketing and brand at Cardinal Health which she joined in May 2020. She is responsible for leading the brand strategy, creative services and digital marketing teams and driving the overarching Cardinal Health brand strategy domestically and globally.
Previously, Kaydee was at Goldman Sachs for nearly 7 years where she headed digital marketing globally, including all paid media, social media and marketing analytics. She grew and innovated Goldman Sachs’ digital and social presences, driving engagement through paid media and content marketing which contributed to double-digit gains in the firm’s favorability. Kaydee’s team led the launch of Goldman Sachs’ Instagram and Facebook accounts as well as CEO and other executive social media accounts on Twitter, Instagram and the LinkedIn Influencer program. Kaydee’s work has won several awards from Midas, Digiday Content Marketing Awards, CSuite Digital Leadership Awards, NewsCred, and the Financial Communications Society.
Kaydee also worked at JPMorgan Chase for 10 years with her last role as Vice President, Digital and Social Strategy in the Digital Marketing Group. Some of the notable efforts she managed included the launch of the @ChaseforBiz Twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and the US Open digital activation for Chase.
Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where in 2009 she launched and led the company’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities. Prior to that, Kaydee held roles in Corporate Strategy, Government Relations and rotated in banking roles with the First Scholar Program.
Kaydee holds an MBA from The University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.
Cherie Davies didn’t start her career with the intention of working for a host of companies that started with the letter ‘S’—but that’s exactly what happened. After working at Saatchi & Saatchi, Sudler Sydney and Sudler Milan, she discovered other letters of the alphabet, joining GHG, and more recently, FCB Chicago where she’s currently an SVP Executive Creative Director.
A citizen of the world, Cherie has helped launch both global and local brands, bringing her signature passion for craft and creative bravery to everything she does. Cherie prides herself on creating work that’s grounded in human truths and emotionally connects with a brand’s audience.
Her work has been recognized by Clio Health, One Show, The Creative Floor, The New York Festivals Global Awards and London International’s. She’s also been honored to sit on executive juries for award shows including the New York Festival Global Awards, Effies, The Creative Floor and Cannes Lions.
At the end of the day, Cherie believes that the best creative work has the power to make the world a better place. That’s what gets her up and going each day. That, and coffee. Lots and lots of coffee.
Tyler DeAngelo is CO-ECD at movement marketing firm StrawberryFrog where he oversees the creative department.
Prior, he was part of the leadership team responsible for developing internal creative capabilities at WME | IMG.
Prior to WME Tyler helped launch Intel’s global advertising and branding campaign as well as led creative development on Verizon. Over the past 10 years, his distinct approach has produced work that is entertaining and effective – without looking or feeling like traditional advertising.
Tyler is also one of the founders and continues on the board of Jane Do, a chain of female empowerment based fitness studios.
Kathy Delaney is Global Chief Creative Officer, Publicis Health. She uses her bold creative vision to tell compelling human-centric stories that promote health and wellness, while creating strong results for the agency’s clients.
She previously spent 12 years at Deutsch NY, where she helped to grow the company from a small boutique agency into an integrated marketing powerhouse.
Kathy’s passion for creating integrated campaigns that outperform business objectives has influenced clients across the health, wellness, fashion and fitness industries. IKEA, Tommy Hilfiger, J&J, Revlon, Reebok, Pfizer, Novartis, Starwood Hotels, Kraft, and Unilever are a few of the clients her work has impacted.
In 2014, Kathy served as President of the Health & Wellness Jury at the inaugural Cannes Lions Health. Named one of “The Most Creative Women in Advertising” by Business Insider, her work has been recognized by Clios, One Show, Graphis, CA, Art Directors Club, Andys, and Cannes Lions.
Karl doesn’t belong in advertising. Growing up in Brooklyn, he admired the work of local legends like Cellino and Barnes over global giants like Coca-Cola. He spent his childhood absorbed in literature, film, and video games, learning how to create worlds with words alone. He hated the inauthenticity of the average ad and never considered studying it when he went to NYU. Instead, he received his bachelor’s degree in psychology and creative writing, and spent the next 8 years working in the healthcare industry, writing short stories, and honing his skills with a camera.
Karl wasn’t supposed to be a creative director. His entrée to agency life was an accident, a classic case of being in the right place at the right time with the right—seemingly random—assortment of skills. He wasn’t supposed to last long, thrown to the biggest clients in healthcare with little more than raw creativity and determination. And he was an “other,” a Black face in an industry that ain’t.
But Karl knows how to get in your head. His innate ability to understand the motivations that drive behavior, as well as his desire for deeply felt human connections, have made him a creative and strategic powerhouse. It’s helped him build corporate identities and branding for cutting-edge biotech clients. It’s also helped him build entire brands—and careers—from the ground up. For many, his meteoric rise in advertising came as no surprise: after helping some friends relaunch a creative agency, he returned to Area 23 as an SVP, Creative Director.
Karl hasn’t been banned from the advertising industry yet, but until that happens, he’ll continue to be a contrarian, promoting diverse, weird, and outsider ideas in an industry that’s been insular and exclusive for far too long.
Charles is what happens when you combine an unshakable love for creative with an obsessive-compulsive appreciation for the power of words. Over the years, he has persuaded, motivated, and collaborated for the cause of good writing and better communications in healthcare.
His experience runs the gamut of platforms and categories. Working closely with patients and healthcare providers to inform multi-channel campaigns. Digging deep into messaging and strategy to push the creative boundaries of competitive landscapes. And always sticking closely to a personal obligation to add value to the industry and those that it serves.
This will be his very first opportunity to sit on the NYF Advertising Awards jury and he is extremely thrilled to be here.
Annie Foster has nearly 2 decades of experience working in advertising and design—with a focus on health and wellness. As a Creative Director, Annie pioneered innovative solutions for brands across categories and mentored a team of up-and-coming creatives. As a Creative Strategist at FACEBOOK, Annie is part of a team defining the future of healthcare advertising. A native Iowan & long-time New Yorker trained at Stanford and Parsons, her background in graphic design, communication, film, and art history has been proved a solid foundation for a professional life devoted to insight-driven creative ideation and problem-solving.
As Executive Creative Director, Experience Design at VMLY&R, Walter Geer is responsible for creating innovative design solutions within the health practice, and synergizing brand and customer experiences across a broader range of clients like Dell Technologies, Campbell Snacks, Pfizer and New Balance.
In 2020, Walter was honored in Adweek’s ‘50 Most Important People in Marketing, Media and Tech’ and Savoy Magazine recognized Walter in their ‘Most Influential Black Executives in Corporate America’. He is not only known for re-inventing and revitalizing the way brands and advertisers connect with consumers, but also for being a passionate and vocal advocate. As the co-founder of Diverse Creatives, he has been outspoken in the charge for creating a diverse and inclusive culture for Black and brown creatives in advertising.
A veteran of the digital advertising space, Walter holds a total of six U.S. patents for digital ad formats and has implemented creative products and strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. Walter has been an architect of market-first usability labs, applying biometric research to the development of creative executions while minimizing risk by understanding how consumer emotions and demographics impact brand engagement.
Prior to VMLY&R, Walter was SVP, Group Creative Director at TBWA\Worldhealth, where he ran Digital, Innovation and creative production.
David Justus is Executive Director of Technology at AKQA, overseeing technology for North America. In his role he is responsible for ensuring AKQA delivers the best technology, experiences, and solutions possible to its clients including Mayo Clinic, HSS, Nike, Verizon, American Express, IBM and others. Prior to joining AKQA, David was a founding partner at the innovation consultancy and studio Crossbeat NY where he spent time building complex technical systems and developing digital campaigns with clients including the United Nations, Getty, DirecTV, Comcast, and Spotify. He also was at Droga5 from 2012-2015, where he built and lead the technology team. David was identified as part of Business Insider’s ‘30 Under 30’ in creativity and his work has been widely recognized, winning SXSW’s Interactive Innovation ‘Best of Show’ in 2015, 20+ Cannes Lions in digital and campaign categories and numerous other industry awards.
Hailing from the island of Barbados, Ron got his early education at Eden Lodge Primary School and Combermere Secondary School. He then graduated with honors from the University of The West Indies, Cave Hill Campus, with a BS in Computer Science. Following graduation, Ron moved to New York to pursue a career in Graphic Design. Continuing his studies at Pratt Institute, Manhattan, he Completed an AOS in Digital Design & Interactive Media, followed by a Masters in Communications Design. Ron discovered the field of advertising while at Pratt Institute where he was awarded a 4As advertising scholarship. The scholarship led to him applying to the 4As Multicultural Advertising Internship Program (MAIP) where he was accepted into their 2005 class for his first internship in advertising at McCann Erickson. This internship, and MAIP experience at large, started a sequence of events that lead to Ron building a career in the Healthcare advertising space.
Over the last 15 years Ron has been behind digital concepts for various brands spanning multiple therapeutic areas including Neurology, Oncology, Men’s and Women’s Health, Cardiovascular, Respiratory, Diabetes, Circulatory, Eye Care and Smoking Cessation. Picking up a few awards along the way. No matter the category Ron is known to shepherd the creative through its evolution from strategy, concept, UI/UX, design and approvals, all the way through to the shoot, build, launch and its optimization.
He is an innovative Creative Director with proven success in executing and exceeding team and client expectations. He is an effective communicator known for building and maintaining partnerships. Ron quickly masters new roles, responsibilities, technologies and environments with a reputation for integrity, resourcefulness, problem solving, and analytical skills. He strives to make every assignment an opportunity to do something great.
Ron is not only excited about doing innovative work, but he loves teaching others how to do it as well. Over the years he has served as a Visiting Instructor at Miami Ad School and at Pratt Institute. In his spare time. Ron volunteers as a mentor for aspiring young professionals from underserved communities and runs DiverseCreatives.com. DiverseCreatives.com is an initiative Ron and Walter T. Geer III, Executive Creative Director at VMLY&R, co-founded in 2020 to spotlight creatives of color in the ad industry in an effort to address the need for diversity in creative departments across the industry.
As Chief Creative Officer of Wunderman Thompson Health, I oversee the creative health offering across multiple offices, including NY and DC. Our work spans the healthcare universe from pharmaceuticals to wellness, from healthcare to health insurance, from the doctor’s office to the drugstore aisle, from human health to animal health, from payer to patients. Our clients include Pfizer, GSK, J&J, Boehringer Ingelheim, Beyersdorf, Medidata, and Blue Cross Blue Shield.
Consumers are becoming more and more empowered to take better care of themselves. Every day, I am inspired to create ideas that help wake people up, connect with them emotionally, and inspire them to make better decisions. Inspiration, data, CX, and technology help us deliver fresh, personalized solutions and experiences that ultimately connect consumers and brands to better outcomes.
Prior to Wunderman Thompson, I spent over 20 years in brand advertising with Mcgarrybowen, BBDO, Deutch, Strawberryfrog Amsterdam, and TBWA Chiat/Day. I have been a Senior Leader in the U.S. and Europe, launching brands and products in both. I have experience across many categories and industries—Health, Pharma, Tech, CPG, Beverage, Automobile, Retail—for brands like Verizon Wireless, Droid, Apple, Mitsubishi Motors Europe, Domino’s Pizza, Zico Coconut Water, Texas Health Hospitals, IKEA and Snapple.
I’m a fierce believer in kindness, the power of inspiration, and creative bravery.
Augé Reichenberg has recently joined VMLY&R as Chief Creative Officer of the agency’s growing health practice. In her new role, Reichenberg will drive the development of world-class creative work for VMLY&R’s health clients including Pfizer, Sanofi, Merck, GSK, AstraZeneca and many more.
Reichenberg joins the agency from Havas Health & You where she served as executive vice president, Chief Creative Officer. Prior to Havas, Reichenberg held creative leadership roles at McCann Health, FCB Health and Rosetta-Razorfish Health. Over the course of her career, she has led and grown US and global business in most therapeutic categories from OPDIVO in immunotherapy oncology and rare blood diseases like hemophilia and sickle-cell disease. Her clients, among others, have included Pfizer, Boehringer Ingelheim, Amgen, Lily, Novartis, AstraZeneca, Sanofi, Regeneron, Allergan, BioMarin and Bayer. Augé has also successfully launched brands that attained block-buster status such as HUMIRA (Abbot Immunology), PROLIA (Amgen-Pfizer), GILENYA and ENTRESTO (Novartis) and FASENRA (AstraZeneca), despite entering into saturated markets. Augé also lead the global relaunch of brands such as AUBAGIO and LEMTRADA (Sanofi) and Nestlé Health Sciences. Within 2 months of relaunching SPIRIVA with the renowned “Elephant” (on a person’s chest) campaign, Auge massively exceeded all KPIs which earned her an EFFIE. Under Reichenberg’s leadership, the “Lighter Blue” campaign for Takeda’s TRINTELLIX won at the most recent Cannes Health Lions for best social campaign in Pharma, and she co-created “Hope for Depression,” a film that went viral by addressing a little-discussed truth about chronic depression.
Over the course of her career, Reichenberg has won metal at Cannes Health Lions, Effie Health, Clio Health, LIA, AME, Globals, MM&M, DTC Nationals, PM360 and many other awards for her clients. She has been honored to judge in the most prestigious award shows in the world, including Cannes Lions, Cannes Health Lions and Effie’s Health. She was also inducted into the DTC Hall of Fame, one of the industry’s highest honors.
Augé is an abstract expressionist artist and paints prolifically at the home she shares with her husband of many years. They and and their two daughters have a family philosophy that is balanced on three pillars: better understanding of humanity through world travel (when there isn’t an epidemic), the power of kindness and giving back.
James is a Creative Director with over seventeen years experience in the ad industry, a period that saw massive change as traditional channels were upended by the internet and social media.
With a background in graphic design and advertising, James brings a diverse range of experience delivering impactful creative for accounts in electronics, consumer goods, telecomm, financial, beverage, alcohol and nonprofits, to name a few. James is a strong believer that great ideas are born out of unique insights. He puts great emphasis on collaboration between disciplines and especially between client and agency.
His work has been awarded and recognized by Cannes Lions, The One Show, The Clios, D&AD, ADC among others - and has been covered by publications like Campaign, Huffington Post, People and Contagious.
James is also a photographer and musician, moonlighting as a songwriter and piano player. If there’s a piano around, he doesn’t need much coaxing to play.
Emily is a creative leader in health and wellness. She's launched AOR brands, grown others, and never stops inspiring teams to create work that has no room for sleepy, expected, cliche pharma. Emily knows that the best work is born out of sound strategy and a rich creative environment where ideas — and people — can thrive. She has 15-plus years of multi-channel experience, telling compelling, meaningful, and relevant stories wherever her audience is. She sat on the jury at Cannes in 2019 and the Clios in 2021 and is thrilled to be a part of the New York Festivals Advertising Awards.