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CUSTOMER ACQUISITION & RETENTION
Don't Delete Menu
  • Gold
  • SINGLE PLUS
  • USA
  • VML Commerce United States & VML Commerce Argentina
  • Wendy's
COMMERCE AND CREATIVITY: BEST USE CUSTOMER ACQUISITION & RETENTION
  • Manuel Borde - Global Chief Creative Officer
  • Claudio Giovanelli Zaia - Executive Creative Director
  • Oswaldo Sa - Group Creative Director
  • Marcelo Almejún - Creative Director
  • Federico Mariani - Creative Director
  • Alberto Triana - Creative Director
  • Pablo Rossi - Copywriter
  • Agustin Donato - Art Director
  • Astrid Copes - Designer
  • Manuel Blanco - Art Director
  • Lucas Pimenta - Motion & Content Designer
  • Karina Aiello - Chief Executive Officer
  • Georgina Roccatagliata - Group Account Manager
  • Romina Miguel - Account Director
  • Josefina Dakof - Account Executive
  • Dariel Bogota - Motion & Content Designer
  • Jonhatan Bolivar - Motion & Content Designer
  • David Cofrancesco - Global Creative Coordinator
  • Philip Nash - Global Creative Coordinator
  • Jamie Anning - Global Director of Creative Excellence
  • Debbi Vandeven - Global Chief Creative Officer

Explore Other Winners

BRANDED CONTENT
CHINA
Translating Joy
  • TBWA\BOLT Shanghai, TBWA\Juice Beijing
  • BMW
  • Silver
NYF AUTOSHOW: Best Use BRANDED CONTENT
Community Building
CANADA
#FindTheKetchupBoatGuy
  • The Kitchen
  • Heinz Tomato Ketchup
  • Silver
PUBLIC RELATIONS: Best Use Community Building
Earned Media
CANADA
#FindTheKetchupBoatGuy
  • The Kitchen
  • Heinz Tomato Ketchup
  • Silver
PUBLIC RELATIONS: Best Use Earned Media
Social Media
CANADA
#FindTheKetchupBoatGuy
  • The Kitchen
  • Heinz Tomato Ketchup
  • Silver
PUBLIC RELATIONS: Best Use Social Media
GAMIFICATION
CANADA
Feeding Gamers
  • The Kitchen
  • Delimex
  • Silver
ADVERTISING MARKETING EFFECTIVENESS: BEST USE GAMIFICATION
Celebrity/Influencer
Naija Odyssey
  • Translation
  • WhatsApp
  • Silver
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
Animation
FRANCE
DOUBLE TROUBLE - Story Trailer
  • UNIT IMAGE
  • FREE FIRE
  • Silver
FILM CRAFT Animation
Innovation
INDIA
Arogya Bindu
  • VML
  • Maxx Flash
  • Silver
PACKAGE & PRODUCT DESIGN: Best Use Innovation
Community Engagement
Lights. Camera. Wendy.
  • VML
  • Wendy's
  • Silver
SOCIAL MEDIA & INFLUENCER: Best Use Community Engagement
Typography
The Font That Saves Eyes
  • VML
  • Intel
  • Silver
DESIGN: Design - Craft Typography