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COPYWRITING
How to Use a Pay Phone if You Were Born After 1997: An excruciatingly painful tutorial for Gen Z.
  • Finalist
  • SINGLE
  • USA
  • Verizon Creative Marketing
  • Verizon
NYF’IN FUNNY COPYWRITING
  • Mike Wente - VP, Creative Marketing & Ops
  • Marc Sobier - Executive Creative Director
  • Orli LeWinter - Director, Head of Brand Engagement
  • Elizabeth Haberman - Executive Producer
  • Nicholas Barrios - Senior Creative Director
  • Soo Lee - Senior Art Director
  • Karen Bolipata - Senior Copywriter
  • Taiyo Kitagawa - Art Director
  • Lynn Guarino - Senior Producer
  • Mimi Urbay - Producer
  • Kevin Solomon - Senior Project Manager
  • Emily Rodriguez - Project Manager
  • Kara Guezze - Assistant Editor
  • Joe Kriksciun - Editor
  • Lilith Haig - Animator
  • Jenna Qualizza - Producer
  • Jake Rosenberg - Director
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OUTDOOR: Best Use Small Budget/Big Idea
Real-Time Response
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The Hacked Model
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  • Vitoria Apart Hospital
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OUTDOOR: Best Use Real-Time Response
ACTIVATION & ENGAGEMENT
 CHINA
Hand Washing Socializing
  • RESPECT Beijing
  • American Standard
  • Bronze
SMALL AGENCY: BEST USE ACTIVATION & ENGAGEMENT
Celebrity/Influencer
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2022 Super Bowl Campaign
  • Rocket Central
  • Rocket Central
  • Bronze
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
Competitions & Promotional Games
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Bronze
ACTIVATION & ENGAGEMENT: Best Use Competitions & Promotional Games
Food/Drink/Restaurants
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Bronze
DIRECT: Products & Services Food/Drink/Restaurants
SPECIAL EDITION & PROMOTIONAL PACKAGING DESIGN
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Bronze
COMMERCE AND CREATIVITY: BEST USE SPECIAL EDITION & PROMOTIONAL PACKAGING DESIGN
Social/Environmental Good: Brand
 GERMANY
The choir against hate speech
  • Saatchi & Saatchi Düsseldorf
  • Deutsche Telekom
  • Bronze
AUDIO/RADIO: Best Use Social/Environmental Good: Brand
LOW BUDGET (<$100,000 USD)
 UNITED ARAB EMIRATES
The Right to Power
  • Saatchi & Saatchi Middle East
  • LOGI Energy
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE LOW BUDGET (<$100,000 USD)
OUTDOOR/OOH/DIGITAL OOH
 UNITED ARAB EMIRATES
Time to Read
  • Saatchi & Saatchi Middle East
  • Kinokuniya
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE OUTDOOR/OOH/DIGITAL OOH