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  • Finalist
  • SINGLE
  • PHILIPPINES
  • Leo Burnett Group Manila
  • McDonald's
DIGITAL/MOBILE: Best Use Games
  • Raymond Arrastia - Chairman
  • Raoul Panes - Chief Creative Officer
  • Carl Urgino - Creative Director
  • Brian Lumanog - Associate Creative Director
  • Judy Medina - Head of Account Management
  • Chary Chu - Creative Team Head
  • Paolo Roa - Creative Team Head
  • Sofia Tawasil - Senior Copywriter
  • Stephanie Tan - Senior Art Director
  • Rey Tiempo - Head of Experience and Innovation
  • Jarmaine Sotto - Social Media Team Lead
  • Jason Williams - Head of Creative Excellence
  • Adriano Matos - EVP, Global Executive Creative Director
  • Chili Ramon - Senior Copywriter
  • Earl Dorado - Group Account Director
  • Sabrina Urbano - Senior Account Executive
  • Earl John Diaz - Social Media Manager
  • Kathleen Ravelo - Social Media Specialist
  • Bianca Lopez - Social Media Specialist
  • Mikee Lagac - Digital Strategist
  • Hans Cabuyao - Senior Analyst
  • Gianne Nuguit - Analyst
  • Carol Battad - Head of PR
  • Marco Sindiong - PR Director for Corporate
  • Lorenzo Manguiat - PR Director for Influencer
  • Joaquin Espiritu - Influencer Specialist
  • Lendl Fabella - PR Director for Corporate
  • Barbara Messer - Creative Public Relations Lead
  • Ethel Javar - Video Producer
  • Margot Torres - Managing Director, McDonald's
  • Oliver Rabatan - Chief Marketing Officer, McDonald's
  • Ashley Santillan - Marketing Director, McDonald's
  • NJ Caballar - Senior Brand Manager, McDonald's

Explore Other Winners

Celebrity/Influencer
2022 Super Bowl Campaign
  • Rocket Central
  • Rocket Central
  • Bronze
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
Competitions & Promotional Games
GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Bronze
ACTIVATION & ENGAGEMENT: Best Use Competitions & Promotional Games
Food/Drink/Restaurants
GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Bronze
DIRECT: Products & Services Food/Drink/Restaurants
SPECIAL EDITION & PROMOTIONAL PACKAGING DESIGN
GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Bronze
COMMERCE AND CREATIVITY: BEST USE SPECIAL EDITION & PROMOTIONAL PACKAGING DESIGN
Social/Environmental Good: Brand
GERMANY
The choir against hate speech
  • Saatchi & Saatchi Düsseldorf
  • Deutsche Telekom
  • Bronze
AUDIO/RADIO: Best Use Social/Environmental Good: Brand
LOW BUDGET (<$100,000 USD)
UNITED ARAB EMIRATES
The Right to Power
  • Saatchi & Saatchi Middle East
  • LOGI Energy
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE LOW BUDGET (<$100,000 USD)
OUTDOOR/OOH/DIGITAL OOH
UNITED ARAB EMIRATES
Time to Read
  • Saatchi & Saatchi Middle East
  • Kinokuniya
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE OUTDOOR/OOH/DIGITAL OOH
Other
GERMANY
Erstmal Essen (Eat First)
  • Scholz & Friends
  • Uber Eats
  • Bronze
COLLABORATIONS & PARTNERSHIPS: Products & Services Other
Cinematography
GERMANY
No Answer
  • Scholz & Friends
  • German Road Safety Council / Federal Ministry for Digital and Transport
  • Bronze
FILM CRAFT Cinematography
BIOTECH
GERMANY
THE FUTURE NOW: BEST USE BIOTECH