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Real-Time Response
Drinkable Anthem
  • Finalist
  • SINGLE
  • PORTUGAL
  • JUDAS
  • Super Bock
COLLABORATIONS & PARTNERSHIPS: Best Use Real-Time Response
  • Ruben de Barros - Creative Director
  • Vasco Thomaz - Chief Creative Officer
  • Tomas Lampreia - Junior Copywriter
  • Duarte Figueiredo - Junior Copywriter
  • Luis Paladino - Art Director
  • Cátia Antunes - Account Director
  • João Pereira - Chief Strategy Officer
  • Gabriel Mendes - Art Director
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NGO/CHARITY
 HONG KONG
Safe Sketch
  • Cheil
  • Save the Children
  • Finalist
DIRECT: Products & Services NGO/CHARITY
USE OF DATA
 GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
  • Finalist
DIGITAL/MOBILE: Best Use USE OF DATA
USE OF AI
 GERMANY
Samsung Sleep Self
  • Cheil Germany GmbH
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use USE OF AI
Gaming
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
THE FUTURE NOW: BEST USE Gaming
Games
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
DIGITAL/MOBILE: Best Use Games
Social/Environmental Good: Brand
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Social/Environmental Good: Brand
Digital/Mobile/Social
 CHINA
Toxic Backfire
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social
Sponsorship Integration
 SOUTH KOREA
Victory Selfie Shared #withGalaxy
  • Cheil worldwide
  • Samsung Galaxy
  • Finalist
BRANDED CONTENT/ENTERTAINMENT: Best Use Sponsorship Integration
RESTAURANTS/FAST FOOD
 SOUTH KOREA
WHOPPER TATTOO
  • Cheil worldwide
  • Burger King Whopper
  • Finalist
DIRECT: Products & Services RESTAURANTS/FAST FOOD
Technology
 SOUTH KOREA
WHOPPER TATTOO
  • Cheil worldwide
  • Burger King Whopper
  • Finalist
PRINT: BEST USE Technology