Kaydee is the head of enterprise marketing and brand at Cardinal Health which she joined in May 2020. She is responsible for leading the brand strategy, creative services and digital marketing teams and driving the overarching Cardinal Health brand strategy domestically and globally.
Previously, Kaydee was at Goldman Sachs for nearly 7 years where she headed digital marketing globally, including all paid media, social media and marketing analytics. She grew and innovated Goldman Sachs’ digital and social presences, driving engagement through paid media and content marketing which contributed to double-digit gains in the firm’s favorability. Kaydee’s team led the launch of Goldman Sachs’ Instagram and Facebook accounts as well as CEO and other executive social media accounts on Twitter, Instagram and the LinkedIn Influencer program. Kaydee’s work has won several awards from Midas, Digiday Content Marketing Awards, CSuite Digital Leadership Awards, NewsCred, and the Financial Communications Society.
Kaydee also worked at JPMorgan Chase for 10 years with her last role as Vice President, Digital and Social Strategy in the Digital Marketing Group. Some of the notable efforts she managed included the launch of the @ChaseforBiz Twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and the US Open digital activation for Chase.
Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where in 2009 she launched and led the company’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities. Prior to that, Kaydee held roles in Corporate Strategy, Government Relations and rotated in banking roles with the First Scholar Program.
Kaydee holds an MBA from The University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.
Augusto Correia, aka Jesus, is a senior creative art director, currently working at Grey Brasil. He believes advertising has only 2 ways to be relevant: being useful or being entertaining. With that in mind he was lucky enough to earn over 440 awards through the years, including Cannes Lions, D&AD, One Show, Clio Awards, Effie, New York Festivals, Webby Awards, FWA, Epica, El Ojo, Young Guns among others.
He also holds a chair as a Miami Ad School mentor, teaching creativity and case video storytelling.
At Artplan, the biggest indenpendent agency in Brazil, he was key to raising the "digital creative" perception from 46th in 2011 to 7th in 2012.
He topped 1st place worldwide on Creative and Art Directors Rankings in Best Ads website for 2014 and was named "Newcomer of the Year" by Creative Pool for 2016.
At Grey, his work helped the agency to be the most Brazilian awarded agency at Cannes Lions for the second time in a row.
His work had several social impacts. The “What Family Means” project managed to change the meaning of the word "family" in dictionaries to help non-traditional familes to keep their rights. “Priceless Pets” helped more than 500 animals to get adopted in a year and became a bill to change the law. "Miles for the People" reverted to the people the air miles generated through politicians' air tickets paid with public money. And became a law.
Crayon is an award-winning user-experience designer and digital artist based in New York. His work is integrated from digital to physical with an international perspective. Crayon has worked in legendary companies such as SapientNitro, Ogilvy& Mather x IBM Design Lab, SONY Music Entertainment, and MTV. Currently Crayon is working at OnePlus smartphone as Head of User Experience to build global operation system.
As also a digital artist, Crayon held numbers of group and solo exhibition from east to west around the world. His work has been featured in Adobe Design Award, PromaxBDA, A Design Award, etc. Crayon is also Grand jury for New York Festival Advertising, The One Show, Midas Awards, UXPA and LongXi Creative Award.
Bruce got his start in advertising by winning a copywriter contest. The job was writing direct mail for Ogilvy & Mather, but it wasn’t advertising. It was direct marketing. He stayed for three years, learning sales psychology and lessons in getting results that would eventually help him reach the top creative positions at Ammirati & Puris, Scali McCabe Sloves, Leo Burnett, Grey, Wunderman and OgilvyOne.
Bruce has spent his career in brand advertising and digital marketing. He horrified direct marketers by introducing creative based on ideas rather than tried-and-true formula; and made brand people nervous with work that looked like brand advertising yet asked for the order. With one foot in brand and the other in digital/direct, Bruce was doing integrated marketing years before it had a name.
In 2012, Bruce founded IPNY with partners who had a history of getting results. IPNY is a brand positioning and messaging company that grows clients bothcreatively and measurably.To date they have created brand launch campaigns for Dana-Farber Cancer Institute, WNET THIRTEEN, City of Hope Medical Center, Bluemercury, Fisher Investments, E*Trade, AstoriaBank,The Leukemia & Lymphoma Society, Weizmann Institute and the Alliance for Cancer Gene Therapy.
Over the years, Bruce has worked on blue chip brands in nearly every category, from
automotive (Hertz, Jaguar, Oldsmobile, Volvo) to software and hardware companies
(Apple, Hewlett Packard, IBM, Compaq, Sony) and from financial services (Allstate, American Express, Ameritrade, Citibank, E*Trade, MasterCard) to travel (Air France, Continental Airlines, Four Seasons Hotels, United Airlines,), not to mention retail (Bloomingdale’s, Sears), telecommunications (AT&T, Time Warner Cable, T-Mobile) and CPG (Kraft, Unilever), with many more such as UPS, Nikon and McDonald’s. Some of the dozens of launch campaigns he developed became part of popular culture, like his Emmy finalist campaign for Ameritrade that inspired President Clinton’s White House Correspondents Dinner film, or his American Idol campaign for AT&T Wireless that jumpstarted America’s texting obsession.
Most recently Bruce spent 11 years as North American Creative Director of OgilvyOne,
which he helped transform from a stumbling agency to the growth engine of Ogilvy & Mather. He was instrumental in the agency becoming the world’s most awarded direct and interactive agency, with multiple Gold, Silver and Best of Show awards. He served as Chairman of the OgilvyOne Worldwide Creative Council and for over a decade judged the agency’s worldwide creative product.
I’m a Scottish Art Director at AML Group, based at the Tea Building in London’s Shoreditch. I’ve worked on everything from integrated campaigns for some of the world’s foremost and long-established financial organisations to launch campaigns for nimble new FinTech startups. Whatever the client, every project has involved close teamwork with strategists and copywriters to bring (often award-winning) work to life.
As well as gaining international recognition during the US elections for my #DontTrump poster (which may have landed me on any number of no-fly lists) I’ve been involved with all manner of work – from BAFTA nominees to BTEC ambassadors, The Wellcome Trust to the the Women’s Boat Race, London Film Festival to Lemmy. Yes, Lemmy.
I'm currently a top-5 ranked global creative on CreativePool – who I also write for – as well as having had articles published in renowned publications such as Eye Magazine and Grafik. Additionally, I'm a self-confessed typography afficianado, with my Typechap site dedicated to unearthing vernacular lettering oddities from around the world.
Tahaab Rais is the first Chief Strategy Officer for Publicis Groupe in the region.
I enjoy strategy, data, ideas, effectiveness and innovation - and develop winning teams and future leaders. The company that I lead the Strategy Office for, across MENAT, is consistently ranked among the top agencies in the world for its effectiveness and strategic thinking. And my teams are stars. I also drive the company's creative excellence ambitions through initiatives and trainings.
The challenge of finding THE right solution for businesses makes me tick. Inquisitive about people - their differences, attitudes and beliefs - and the joy of helping people and brands be happier, excites me.
I possess strategic, creative consultancy, integrated marketing, data analysis and leadership experience spanning MEAT and Asia, covering Business and Data Strategy; Brand, Content and Digital Strategy; Cross-channel Integrated Solutions; Relationship Marketing and Customer Experience Management.
Enjoying being creative, I'm practical with technology and the constantly evolving world of the web. I'm anti-theory. Making things happen excites me. And the results achieved are a testament to my drive.
I've worked on Finance, Insurance, Telecommunications, FMCG, Luxury, Travel & Tourism, Retail, Automotive, Petroleum, Entertainment, Real Estate brands across MEA and Asia-PAC., such as HSBC, HSBC Amanah, Coca-Cola, Emirates NBD, Emirates Islamic, Mastercard, Sony, Nokia, J&J, Kraft, Nestle, Kit Kat, Reckitt, Dettol, Unilever, OMO, Knorr, AXE, Jif, Lipton, Ford, Arla Foods, Babyshop, Home Centre, L'Oreal, Nike, Harvey Nichols, UAE Government, Majid Al Futtaim, ALDAR, Microsoft, AstraZeneca, al hilal bank, Babyshop, Home Centre, Ferrari World, Qatar Petroleum, Shell, Egypt Tourism Authority, Al Rajhi Bank, Saudi Telecom Company (STC), Jawwy, SABB, SABB Amanah, Ooredoo, Aspire, Orange, Boubyan Bank, Bank Muscat, Meethaq, Castrol, Hindustan Petroleum, Exide, Marico, Atlantis and Taj Hotels, among others.
The work has enhanced the agencies' reputation across Cannes, Effies, D&AD, Andy's, Clios, Jay Chiats, WARC, Dubai Lynx, One Show, Loeries, London International Awards, Webby's, New York Festivals, Gerety, Caples, AdFest, AdStars, AME, among others. My strategy team members are some of the most awarded ones in the world for strategy, and I'm the most awarded CSO from MENAT.
Besides being a CSO, I'm also a globally awarded film director and songwriter, and you can view my work on: https://vimeo.com/tahaab
Aside from work, I create ideas to help solve societal problems as an individual through my own personal non-profit venture. And I speak worldwide on creativity.
Dylan has now been Creative Partner of his own shop for over eight years. Starting out, he spent his first ten years as a copywriter. The next twelve as a Creative Director. Two years as an Executive Creative Director. One year as a Managing Partner.
He has worked across three continents. Won over 300 Awards. Part of the B&T Agency of the Decade team. The first Australian awarded the Irving Wunderman Award for lifetime achievement at the 30th Caples Award Show. In the same year, he was also named Australian Direct Marketer of the Year. Every day is just a gift to keep doing interesting stuff.
Alfred is a multi-disciplinary creative with more than 20 years of experience on both regional and local brands across various categories.
His work is recognized for its creative excellence in major international award shows at the Effies, The One Show, D&AD, Cannes, Spikes Asia, Clios, LIA, ADFEST including NY Festivals.
At McCann Worldgroup, Alfred heads up the first Public Sector Practice in Singapore driving social impact and reshaping citizen behaviours. Together, McCann Singapore has held Southeast Asia Integrated Agency of the Year over the last few years consistently.
Alfred holds a Master's Degree from Hyper Island. Outside the agency, he has served as an international juror and a member on the advisory board for Institutions of Higher Learning. His passion for inspiring the next generation of creative mind has kept him engaged with several programs, including The Crowbar Awards, an award show for emerging young talents.