Financial Executive Jury

USA
Kaydee Bridges
Vice President, Digital Marketing & Social Media Goldman Sachs
ABOUT

Kaydee Bridges

Kaydee heads digital marketing and social media in the Brand and Content Strategy group at Goldman Sachs, where she’s worked since 2013. She leads efforts to innovate and grow Goldman Sachs’ digital and social presences as well as drive engagement through paid media and content marketing. Kaydee manages Goldman’s paid media, social media, executive social media strategy, SEM, content marketing, infographic creation, and marketing analytics. She has overseen the launch of Goldman Sachs’ Instagram and Facebook accounts as well as executive social media accounts on Twitter, Instagram and the LinkedIn Influencer program. Kaydee’s work has won several awards from Midas, Digiday Content Marketing Awards, NewsCred, and the Financial Communications Society. 

Previously, Kaydee was at JPMorgan Chase for 10 years, most recently as Vice President, Digital and Social Strategy in the Digital Marketing Group. She executed a number of projects including launching the @ChaseforBiz Twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and US Open digital activation for Chase.

Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where in 2009 she launched and led the firm’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities. Prior to that Kaydee held roles in Corporate Strategy, Government Relations and rotated in banking roles with the First Scholar Program.

Kaydee holds an MBA from The University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.  

Brazil
Augusto Correia
Senior Creative Art Director Grey Brasil
ABOUT

Augusto Correia

Augusto Correia, aka Jesus, is a senior creative art director, currently working at Grey Brasil. He believes advertising has only 2 ways to be relevant: being useful or being entertaining. With that in mind he was lucky enough to earn over 440 awards through the years, including Cannes Lions, D&AD, One Show, Clio Awards, Effie, New York Festivals, Webby Awards, FWA, Epica, El Ojo, Young Guns among others.

He also holds a chair as a Miami Ad School mentor, teaching creativity and case video storytelling.

At Artplan, the biggest indenpendent agency in Brazil, he was key to raising the "digital creative" perception from 46th in 2011 to 7th in 2012. 

He topped 1st place worldwide on Creative and Art Directors Rankings in Best Ads website for 2014 and was named "Newcomer of the Year" by Creative Pool for 2016.

At Grey, his work helped the agency to be the most Brazilian awarded agency at Cannes Lions for the second time in a row.

His work had several social impacts. The “What Family Means” project managed to change the meaning of the word "family" in dictionaries to help non-traditional familes to keep their rights. “Priceless Pets” helped more than 500 animals to get adopted in a year and became a bill to change the law. "Miles for the People" reverted to the people the air miles generated through politicians' air tickets paid with public money. And became a law.

USA
Crayon Hsieh
Head of User Experience OnePlus
ABOUT

Crayon Hsieh

Crayon is an award-winning user-experience designer and digital artist based in New York. His work is integrated from digital to physical with an international perspective. Crayon has worked in legendary companies such as SapientNitro, Ogilvy& Mather x IBM Design Lab, SONY Music Entertainment, and MTV. Currently Crayon is working at OnePlus smartphone as Head of User Experience to build global operation system.

As also a digital artist, Crayon held numbers of group and solo exhibition from east to west around the world. His work has been featured in Adobe Design Award, PromaxBDA, A Design Award, etc. Crayon is also Grand jury for New York Festival Advertising, The One Show, Midas Awards, UXPA and LongXi Creative Award.

USA
Bruce Lee
Founding and Chief Creative Partner IPNY, Inc.
ABOUT

Bruce Lee

Bruce got his start in advertising by winning a copywriter contest. The job was writing direct mail for Ogilvy & Mather, but it wasn’t advertising. It was direct marketing. He stayed for three years, learning sales psychology and lessons in getting results that would eventually help him reach the top creative positions at Ammirati & Puris, Scali McCabe Sloves, Leo Burnett, Grey, Wunderman and OgilvyOne.

Bruce has spent his career in brand advertising and digital marketing. He horrified direct marketers by introducing creative based on ideas rather than tried-and-true formula; and made brand people nervous with work that looked like brand advertising yet asked for the order. With one foot in brand and the other in digital/direct, Bruce was doing integrated marketing years before it had a name. 

In 2012, Bruce founded IPNY with partners who had a history of getting results. IPNY is a brand positioning and messaging company that grows clients bothcreatively and measurably.To date they have created brand launch campaigns for Dana-Farber Cancer Institute, WNET THIRTEEN, City of Hope Medical Center, Bluemercury, Fisher Investments, E*Trade, AstoriaBank,The Leukemia & Lymphoma Society, Weizmann Institute and the Alliance for Cancer Gene Therapy.

Over the years, Bruce has worked on blue chip brands in nearly every category, from

automotive (Hertz, Jaguar, Oldsmobile, Volvo) to software and hardware companies

(Apple, Hewlett Packard, IBM, Compaq, Sony) and from financial services (Allstate, American Express, Ameritrade, Citibank, E*Trade, MasterCard) to travel (Air France, Continental Airlines, Four Seasons Hotels, United Airlines,), not to mention retail (Bloomingdale’s, Sears), telecommunications (AT&T, Time Warner Cable, T-Mobile) and CPG (Kraft, Unilever), with many more such as UPS, Nikon and McDonald’s. Some of the dozens of launch campaigns he developed became part of popular culture, like his Emmy finalist campaign for Ameritrade that inspired President Clinton’s White House Correspondents Dinner film, or his American Idol campaign for AT&T Wireless that jumpstarted America’s texting obsession.                                                                                      

Most recently Bruce spent 11 years as North American Creative Director of OgilvyOne,

which he helped transform from a stumbling agency to the growth engine of Ogilvy & Mather. He was instrumental in the agency becoming the world’s most awarded direct and interactive agency, with multiple Gold, Silver and Best of Show awards. He served as Chairman of the OgilvyOne Worldwide Creative Council and for over a decade judged the agency’s worldwide creative product.

Dubai
Tahaab Rais
Regional Head of Strategy & Truth Central FP7 McCann MENAT
ABOUT

Tahaab Rais

Born ‘84, Tahaab’s first word was "Astronaut". In ‘94, he watched a movie that changed his life: Forrest Gump. It taught him how to make an ordinary life, legendary. Just like Baby’s Day Out. In ‘97, he met Mr. Adolescence with a myriad of regrettable haircuts. 

Today, based in Dubai, he heads strategy, data, intelligence and creative effectiveness for FP7 McCann across the MENAT region, and he is part of the Strategy ExCo for McCann Worldgroup globally.

Possessing strategic leadership, integrated communications, creative strategy, and management experience spanning MEA and Asia, he specializes in Business and Data Analysis, Brand Strategy, Creative Strategy, Content Strategy and Digital Strategy, Cross-channel Integrated Solutions, Relationship Marketing and Customer Experience Management and has worked on brands across all categories. 

He has won 470+ regional and global awards across Cannes, Effies, NYF, D&AD, Andy's, Clios, Midas, Warc, Lynx, One Show, among others, including a record of 180+ Effies. He is the most awarded strategist in the MENAT region

His strategic leadership has been integral to FP7 McCann from MENAT, being ranked the Most Effective Agency globally in 2016 in the Global Effie Index (a first for the region). He has also driven efforts that have won FP7 the Effie Agency and Network of the Year, for 7 years consecutively, from 2013 to 2018. He is the first MENA juror on the Global Effie and 4A’s Jay Chiat stages, and is the first winner from MENAT of a Global Effie. In 2019, he has led FP7 McCann to being the most awarded agency for strategy, globally.

As an industry thought-leader, he speaks on international (including Cannes Lions) and regional stages and also, acts as a creative mentor for young marketers, advertisers and start-ups on all things to do with creativity and marketing in the new-age. He is also an award-winning ad film director and song writer.

He loves playing with creative technologies and gaming, he enjoys learning from movies, and expresses himself through photography and poetry. He also runs his own sports-tech start-up and an NGO. 

Australia
Dylan Taylor
Creative Partner The Dylan Agency
ABOUT

Dylan Taylor

I spent my first 10 years as a copywriter. The next twelve as a Creative Director. Two years as an Executive Creative Director. One year as a Managing Partner. Now seven years as Creative Partner in my own shop. Worked across three continents. Won over 300 Awards. Part of the B&T Agency of the Decade team. The first Australian awarded the Irving Wunderman Award for lifetime achievement at the 30th Caples Award Show. In the same year, I was also named Australian Direct Marketer of the Year. Every single day is a fresh opportunity to do something better.

Singapore
Alfred Wee
Creative Director McCann Worldgroup Singapore
ABOUT

Alfred Wee

Alfred Wee, an award-winning creative with over 20 years of experience, has created many award-winning campaigns for some of the world’s influential brands such as Coca-Cola, Guinness, P&G, GSK, and RedBull.

As a multi-disciplinary creative, his work is recognized for its creative excellence in major international award shows such as One Show, D&AD, Cannes, Spikes, Clios, LIAA, and New York Festivals for clients under his belt. Alfred was ranked by Campaign Brief Asia as one of Singapore’s top 10 creatives. 

He now leads the integrated creative team at McCann Worldgroup, Singapore. 

Besides advertising, Alfred has kept himself busy as a global mentor as well as a member of the advisory board for institutions and universities with the hope of inspiring the next generation of creatives.