Alex Schill was born with a Canadian passport and studied at the University of Fine Arts in Berlin. In 1994 he started his career at Germanys former hot shop agency No.1 Springer & Jacoby as junior copywriter and was asked in 2003 to lead the agency as Chief Creative Officer. In 2006, Alex left Springer & Jacoby to become Associate Partner and Member of the Board at Serviceplan Group.
Since 2008 he is Chief Creative Officer of the entire agency group worldwide. He is presently in charge of more than 24 agency locations and 4.200 employees globally.
In just five years Alex Schill brought Serviceplan to the front row in national and international creative rankings. In 2016 the agency ended up No.1 in the German Creative Ranking (Horizont), No.1 in the Digital Ranking (BVDW), No.1 in the Media Ranking (Recma), No. 1 in the Design Ranking (Red Dot) and No. 1 in the Efficiency Ranking (w&v).
In recent years Alex has won more than 75 Cannes Lions, including two Grands Prix in 2012 and 2013 and is a regular speaker on the international creative awards circuit. He has given keynote speeches at Cannes, Eurobest, Dubai Lynx and the Loerie Awards and also been Jury president at Cannes Lions, CLIO, Eurobest, LIA and at the D&AD.
Alex is a proud Father of 3 beautiful children and collector of historic motorcycles that he races on events all around the world.
In 1995, Rodolfo Borrell earned a Bachelor’s Degree in Advertising at Universidad Iberoamericana in Santo Domingo. That same year he began his career as an assistant in the creative department at Pagés BBDO. In 1996 he moves to Nazca Cumbre Saatchi & Saatchi to work as Junior Art Director; seven months later he joins Young & Rubicam / Damaris as Art Director. In 1999 he returns to Pagés BBDO as Creative Director for retail accounts, where he wins his first local and international awards.
In 2008, Borrell was promoted to VP Chief Creative Officer, becoming member of the Pagés Group board of directors. Two years later he was promoted to Vice President of Pagés BBDO & Chief Creative Officer. During his time in Pagés BBDO he helps the agency become the largest in the country in Business, Creative awards and Digital capabilities.
In 2014 he joined J Walter Thompson in Bogota Colombia as Creative Vice President & Chief Creative Officer with the task of turning the agency into one of the most creative in the country. In his first year he made the agency the number one in Creative Awards and also won Digital Agency of the year. In 2018 he moved back to Pagés BBDO this time as President & Chief Creative Officer.
With over 650 awards in local and international advertising festivals he has been placed among the most awarded creative in Latin America. His most important awards include festivals such as The One Show, Clio, D&AD, FIAP, New York Festival, El Ojo de Iberoamérica, El Sol, Festival of Antigua, London Festival, Caribbean Festival, Wave, Volcan, El Dorado, The Cup, EFFIE and the Cannes Festival where he has won a total of 25 Lions.
In 2008, the Won Report placed him in the top ten list of Chief Creative Officers of the world. Adlatina magazine placed Rodolfo Borrell among the top 20 creative directors of the decade. In 2016 and 2017 he led J. Walter Thompson Colombia to be the most awarded Colombian Agency in international festivals and also with the digital agency award of the year. In 2018 he was highlighted as one of the most influential professionals in Latin America. Today, placing Pagés BBDO in the list of the 100 Best Creative and Effective agencies in the world. He is also a member of the prestigious Miami Ad School advisory board in Punta Cana.
Nathalie Brown is an Executive Creative Director at VMLY&R where she oversees the Rolex, Office Depot and F-Factor business and this year launched a campaign for Bumble, a women first social networking app, during the Super Bowl featuring Serena Williams. She has also served as creative lead on Cirque du Soleil, MTV Staying Alive Foundation, Hampton Inn and, recently, oversaw the launch of the Feminist Letters, a typeface created to amplify voices advocating gender equality. Prior to VMLY&R, Nathalie was a Creative Director at McCann Erickson, running the Chicco baby gear business as well as several General Mills brands. During her tenure at McCann, she created highly recognized campaigns for Verizon Wireless, MasterCard, Staples, Wendy’s, Nature Valley, and Coca-Cola.
Nathalie graduated from the School of Visual Arts and hasn’t left the neighborhood since, although she now has new roommates - her husband and two daughters.
Paul has been at the creative helm of Cheil since 2012.
Under his guidance, the agency has consistently punched above its weight—twice winning 'Agency Of The Year' at Spikes Asia 2017 & 2019, twice 'Regional Agency Of The Year (ASIA)' at London International Awards 2017 & 2019, twice 'Regional Agency Of The Year (APAC)' at New York Festivals 2018 & 2019, and 'Agency Of The Year' at both Ad Stars 2019 and LIA Chinese Creativity 2019.
In the 2018 Gunn Report, Cheil was ranked the #1 agency in Hong Kong and #37 in the 'World's Top 50 Creative Agencies'. The agency was also ranked #1 in Hong Kong and #5 overall in Campaign Brief Asia’s Creative Rankings 2018—winning 'HK Creative Agency Of The Year' along the way.
Paul himself was Hong Kong's #1 ranked creative for two years running in Campaign Brief Asia’s Creative Rankings 2017 & 2018 and Campaign Brief's THE WORK 2017, 2018 & 2019.
He was also the world's 5th highest-ranked ECD in The Drum's Big Won Rankings 2018—as well as the 5th 'Hottest Creative in Asia’ and 5th ‘Most Awarded Creative Leader’ in Campaign Brief Asia’s Creative Rankings 2018.
In 2018, Paul also topped Campaign Brief Asia’s poll of the region's most respected creative leaders to be named ‘Asia's Emerging Creative Leader of the Year’.
Paul has judged at every major award show, including: Cannes, D&AD, The One Show (twice), London International Awards (three times), Clio, Spikes Asia, AdFest, Ad Stars, New York Festivals (four times), One Show Greater China, Longxi Nova, Festival Volcán, Citra Pariwara, Taiwan 4As Creative Awards, the A-List Hollywood Awards, One Eyeland Awards and the Lisbon Advertising Festival.
Beyond his passion for the business, Paul is married with a beautiful wife and two very loud kids, none of whom give a flying hoot about his rankings.
Born and raised in Paris, Gaëtan is the eldest of seven children.
He started his career as a copywriter at CLM/BBDO in 2004.
He’s now 39 years old and works at Marcel as an Executive Creative Director.
Along with his creative partner, Youri Guerassimov, Gaëtan has produced outstanding and award-winning work for a large span of national and international accounts such as Pepsi, Orange, Total, Fiat, Carrefour, Nestlé Waters, Groupama or Intermarché to name a few.
Gaëtan has been one of the most awarded French creative of his generation.
He has won almost every major awards of the industry including 2 NY Festivals Best of Show, 3 D&AD Black Pencils, Cannes Lions Grand Prix, One Show Green Pencil, Grandy, Grand LIA, 4 Eurobest Grand Prix and 27 Cannes Lions.
He has been honored to take part in the judging of many advertising festivals (Cannes Lions, One Show, LIA, french ADC).
Gaëtan is a happy husband and a father of three. He tries to spend more time with them than with Youri. Yes, he tries…
Federico “Fede” Garcia is an accomplished writer and creative lead with a reputation for delivering work that is by turns provoking, delightful, moving, and inspiring. He currently serves as Global Executive Creative Director at Huge, one of the most innovative digital agencies in the US. In addition to being an expert creative, he has distinguished himself as a careful, strategic thinker with a sophisticated understanding of visual storytelling and contemporary culture. His career in advertising spans more than 20 years and over three different continents, as he moved from Buenos Aires to Tokyo and eventually NY. Throughout this journey, he has collected some of the most prestigious advertising awards, including Cannes Lions, D&AD, One Show, Clio, LIA and Effie, and his work has been featured in some of the most influential advertising publications, including reaching the cover of the prestigious Lüerzer's Archive Magazine.
Guido Heffels is the co-founder and chief creative of Berlin-based communications agency HEIMAT, which also has offices in Vienna and Zurich, as well as a second agency in Berlin; HEIMAT active. Since 2014, HEIMAT is part of the global TBWA network which he (and also his two co-founding comrades Andreas and Matthias) somehow never regretted. Surprisingly enough, HEIMAT celebrated its 20th year of existence in 2019.
The roster of HEIMAT clients includes European DIY store chain Hornbach, online retailer OTTO, McDonald's, the liberal political party FDP, supermarket chain Kaufland, adidas, Netflix, Volksbanken Raiffeisenbanken, BCG, Share foods, Spax, Bloomy Days as well as many others. The agency's work has been sugarcoated by all major award shows over the years, which somehow meant that they invite Guido himself to judge and praise the work of others. For no obvious reason, he was never invited to judge ADC Global which, from time to time, gives him a ruffled ego.
Contrary to popular belief, Guido still does not play golf. He does not drive a Porsche. He has not yet settled on the Island of Majorca. He does not have a dog. But he is still married to his first wife and producer Kerstin. He also has a very good relationship with his son Enno, which could be described as "more than strong" and meaningful.
He has been a member of the German Art Directors Club since 1998 (disclaimer: this doesn’t mean much but it allows him to stretch this short bio a little bit).
As Group Executive Creative Director at R/GA, Genevieve Hoey leads a diverse team of systematic and campaign creatives to create innovative, holistic, story-driven campaigns for clients like Nike, Converse, Girl Scouts USA, Planned Parenthood, DuPont Specialty Products and more. Prior to moving to New York, for four years Genevieve was the global creative lead on Booking.com at Wieden + Kennedy Amsterdam. Before that, she spent two years as Global Digital Creative Director for BMW MINI traveling the world for an experimental content series with VICE.
Writer-based, over her 15+ year career she’s made films of varying lengths and languages, integrated campaigns, activations, web content series, interactive installations, music videos and more. She’s won international awards from top shows, and judged many of them.
An LGBTQ+ activist, she champions diversity and equality in the work and the workplace, and is actively involved in leading the R/GA LGBTQ+ Network initiatives. She’s most passionate about creating ideas that drive real change, like a global anti-plastic pollution platform for Corona, a national LGBTQ+ campaign to fight for same-sex marriage equality in Australia and most recently, a project to close the teen sex ed knowledge gap for Planned Parenthood in America.
With over 27 years of advertising experience across the Middle East and North Africa, Walid has worked on hundreds of multinational and regional brands. He managed to create landmark talk-of-the-town campaigns that generated tremendous impact in the media scene.
Walid’s trophy cabinet goes all the way back to 1992, spanning a multitude of prestigious local and regional award shows. This includes securing many Grand Prix at the Dubai Lynx, Mena Effies, WARC, Mena Cristal and Loeries.
His achievements also include esteemed international award shows such as the Cannes Lions, Clio, One Show, D&AD, Epica, Sabre, Cresta, New-York Festival and the London International Awards to name a few.
Walid graduated “major de promotion” in 1992 at the Academy Libanaise des beaux-arts (ALBA) – Beirut, receiving the IAA Award for Best Advertising Diploma.
He began his professional journey with Publicis Beirut in 1992, and after four rewarding years, he joined Impact BBDO Beirut in 1997 as Creative Director.
For more than 18 years, Walid worked within the Impact BBDO network, covering numerous key markets including Saudi Arabia, Algeria, Qatar, Yemen, Egypt and UAE, before moving back to Beirut in 2010 where he was promoted to Chief Creative Officer Levant & KSA.
In September 2015, Walid joined TBWA\RAAD as Chief Creative Officer Mena, propelling the network to win top ranks in regional award shows, winning Agency of the year & Network of the Year at Dubai Lynx award show in 2018, Regional agency group of the year at the Loeries in 2018 and 2019, the most Mena awarded agency at Cannes Lions, LIA 2018, NY Festival 2019 and Creative Agency of the year at the Mena Cristal Festival 2018.
TBWA\RAAD Dubai was selected 8th bravest agency on the planet by Contagious in 2018 and 2019.
Walid was ranked Chief Creative Officer of the Year in 2019 by B&W report, and among the top 15 CCOs in the world according to Big Won report UK.
He was student jury president at Dubai Lynx, and a jury member in Cannes Lions Entertainment 2018 in addition to judging in many international award shows.
He founded a Comic Strip magazine in 2000, and and co-founded the Lebanese Syndicate of Graphic Arts and Illustration (SPGIL).
He has also won the Lebanese National Water Polo Championship for 16 consecutive years. He is married to Maya and father to 2 daughters.
Monica is one of the few women in the world to lead a creative department in an advertising agency.
She was voted the Most Admired Female Creative in Spain for two consecutive times, and is the first woman to lead the ranking in over 40 years.
What’s more she has also appeared on the FORBES 100 Most Creative People in Business. She is also the first Spanish creative to be a member of the board of the One Club for Creativity in New York.
In an age of technology and digital transformation, Monica is able to humanize brands, building unique conversations that attract interest that bring human and social values together.
She accumulates 25 Lions and over two hundred awards from the main national and international advertising festivals.
Monica has been a jury at numerous prestigious advertising festivals such as Cannes, One Show, Clio, London IA, EL OJO de Iberoamerica, New York Festivals, FIAP, El SOL etc.
But her most important campaign, is her twin daughters.
Kazoo Sato started his professional career at Sony Music Entertainment as a music producer in 1997; later joining Leo Burnett Tokyo to lead creative works on various global brands.
In 2009, Kazoo joined TBWA\HAKUHODO and after four years as Executive Creative Director, Kazoo was named Chief Creative Officer, TBWA\HAKUHODO Japan.
Since joining the agency in 2009, Kazoo has helped TBWA\HAKUHODO secure awards across all major international award shows, including; Gold Cannes Lions; Clio Gold; D&AD Yellow Pencil and NY ADC Gold amongst many others.
Kazoo has also served on the jury of international and domestic awards shows across various categories including; Cannes Lions Film, Design, Digital and Activation. He was also awarded 'Creative of the Year' Medalist by the Japan Advertising Agencies Association in 2011 and Campaign Magazine Japan/Korea Creative of the Year in 2013. He has also played an essential role in the agency securing seven consecutive Campaign Creative Agency of the Year titles, more than any other Creative agency in Japan and recently winning ADFEST 2018 Agency of the Year, as well as Global ADC 98th Annual Awards 2019 Agency of the Year.
Kazoo's work has moved beyond the boundaries of advertising and he now also produces live music concerts and interactive events.
Jason Schragger is Chief Creative Officer at Saatchi & Saatchi, overseeing offices in Los Angeles and Dallas. Born in Zimbabwe, Jason immigrated to Australia where he lived until 1998 and then moved to Singapore, followed by Amsterdam, and Berlin.
His life experience has helped him oversee the Toyota T2 effort to unite 4 agencies of different cultural backgrounds. These agencies include specialists in the African American, Hispanic and Asian American markets.
He is also leading the efforts for Toyota’s Global Olympics and Paralympics assignment, fostering a close partnership with Dentsu Tokyo.
Jason has been in a position of creative leadership since the age of 27, when he was one of the youngest Executive Creative Directors, ever, in the Lowe and Partners network. At the time, Lowe was ranked 14th in Singapore, and within 18 months, under his direction, became number one in the agency rankings - winning “Agency of the Year,” in both the creative trade press and the business trade press.
Prior to joining Saatchi, Jason was a Global Creative Director at TBWA\Chiat\Day, overseeing the Nissan United account.
Throughout his career, Jason created campaigns for clients, including, Levi’s Japan, IKEA, garnering a Cannes Gold Lion, launched the first, ever ad for HSBC, “The World’s Local Bank” and launched adidas’ first new category of football boots in over 10 years. He even made Roberto Baggio miss his infamous penalty, costing Italy the World Cup, in a commercial for Johnnie Walker.
A dad of two, Jason currently resides in Los Angeles with his family.
Chaka Sobhani is Chief Creative Officer of Leo Burnett London.
With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, brands and agencies worldwide.
She hasn’t had a conventional advertising career, having spent over 10 years as a film maker and in television. Chaka was recruited by ITV to set up and ECD their first in-house creative agency, production company and design studio.
During this time, the network regained the no.1 position in the UK, created its most successful global formats and content in the X Factor and Downton Abbey, and won the prestigious Channel of the Year for the first time in their history, as well as numerous BAFTA’s and the Rose D’Or.
Chaka then spent a number of years at leading independent agency Mother, running a number of accounts and building their content ability, before joining Leo Burnett.
She has worked on countless brands including McDonalds, Boots, Coca Cola, Kellogg, Co-op, Sky, NSPCC, Stella Artois, Agent Provocateur and Adidas. Highly awarded amongst all the major honours, Chaka has overseen Leo Burnett London be named Agency of the Year 2016 by Epica and Direct Agency of the Year 2016 by Campaign, as well be part of the most awarded network in the world (according to AdAges 2015 Awards Report)
Tilly has worked at a supermarket, for a shoe store, folded a million t-shirts at a clothing retailer worked as a switchboard operator and sold drugs (at a pharmacy). Thankfully, his love for words and ideas eventually led him to a career in advertising.
As a copywriter, Tilly worked at agencies like Lindsay Smithers FCB, Publicis, The Jupiter Drawing Room and TBWA. In 2005 he co-founded a start-up called Black River FC where he helped in the creation of some of South Africa’s most provocative and contagious work for brands like Nando’s, MINI, 1st for Women and Virgin Money.
In 2016 he joined FCB as Chief Creative Officer, the same year he was recognized as “The Most Admired Creative Boss” in South Africa by his peers.
Some of his favourite pieces of work have never won major awards. It’s a good thing he doesn’t validate success based on statues.
My first career was Industrial Design, I wanted to design cars but in Argentina there were not many possibilities with respect to that.
My professional career in Advertising began in 1998 in an advertising agency called De Luca, who at the time was an agency of the Argentine market milestone. After my time there, as income to Agulla & Baccetti, the "Agency of the moment." A few years later I was summoned as Senior Copy Writer for Pragma FCB After a year I join as Senior Copy Writer at FiRe DDB, the agency began to speak of "Advertainment". Then, after a while, i return to Agulla & Baccetti, which changes its name to Lowe A&B to end up being LOWE Argentina. From there I joined as Creative Director at Euro RSCG (Havas), for nearly four years. Five years ago i started working at DRAFTFCB as Creative Director. Two years later i became Executive Creative Director of FCB Buenos Aires. After three years as Executive Creative Director, he assumed the same position at Blue Hive Argentina / GTB (WPP). I worked as Executive Creative Director exclusively for Ford brand two years.
Today I am the Chief Creative Officer of Geometry Global Argentina, working for brands such as Volkswagen, Cinemark Hoyts, Naranja, BAT, Coca-Cola, Osde, Telecom, Salentein Wines, etc.
Won awards in the most important festivals of the world as:
El Ojo de Iberoamerica
London International Awards
FIAP (3 GP)
Copa de Iberoamérica
El Sol de San Sebastián
Diente (1 GP / Argentine Creative Circle)
Gerrit Zinke is Managing Director Creation of the Hamburg office of the thjnk agency group working for clients like Audi, Commerzbank, Deutsche Bahn and REWE.
After graduating from the University of Applied Science in Hamburg in 2001, Gerrit Zinke started working for the agency Springer & Jacoby where he was primarily responsible for the clients Mercedes-Benz and smart. In 2006, he came to thjnk (then still called kempertrautmann). For meanwhile more than 10 years, he has been the creative lead for the client Audi. During this time, thjnk and Audi have received numerous accolades for their work, most recently for the case Mission to the Moon which has received several national and international awards – among them Gold and Silver at the ADC Germany and a Lion at the Cannes Lions International Festival of Creativity in 2016 (category: promo & activation).
Gerrit is a member of the ADC Germany and the British D&AD. He has sat on several juries for creative competitions, among them the ADC Germany, Eurobest, New York Festivals, LIA Awards and Cannes Lions International Festival. Furthermore, he has been decorated with more than 400 national and international awards.
Gerrit is married and has two children. He finds relaxation from hectic everyday life and his two wild boys in the form of his hobby: fishing. Even if he is not successful – which ist the case most of the time.