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Mental Health
Through Their Eyes
  • Gold
  • SINGLE PLUS
  • AUSTRALIA
  • HERO/McCann Worldgroup
  • Maybelline New York
PURPOSE: PURPOSE Mental Health
  • Shane Geffen - Executive Creative Director
  • Andrew Woodhead - Creative Director
  • Charlotte Smith - Art Director
  • Annie Sullivan - Copywriter
  • Aaron Wickers - Designer
  • Tallon Mason-Kaine - Head of Strategy
  • Grace Quinn - Producer
  • Jessica Barclay Lawton - Director
  • Elise Trenorden - Executive Producer
  • Carla McConnell - Producer
  • Joel Sharpe - Editor
  • Adrian Katz - Online editor
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Explore Other Winners

Audience Connection
 GERMANY
Open to diversity - Closed to exclusion "The most inclusive Christmas address"
  • Jung von Matt AG
  • Open to diversity - Closed to exclusion
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Audience Connection
Effectiveness
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
PUBLIC RELATIONS: Best Use Effectiveness
Small Budget/Big Idea
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
PUBLIC RELATIONS: Best Use Small Budget/Big Idea
Use of Data
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Use of Data
Social/Environmental Good: NGO/PSA
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Social/Environmental Good: NGO/PSA
Small Budget/Big Idea
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Small Budget/Big Idea
Small Budget/Big Idea
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Small Budget/Big Idea
Earned Media
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
PUBLIC RELATIONS: Best Use Earned Media
Retail Stores & eCommerce
 GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Finalist
ACTIVATION & ENGAGEMENT: Product & Services Retail Stores & eCommerce
Experiential
 GERMANY
THE BIGGER DRAW
  • Jung von Matt AG
  • Hamburg Marketing GmbH
  • Finalist
OUTDOOR: Best Use Experiential