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PUSHING CULTURE
The Bigger Crash
  • Finalist
  • SINGLE
  • GERMANY
  • Jung von Matt AG
  • Hyundai Global
PUSHING CULTURE (FORMERLY BRAVE WORK/BRAVE CLIENT) PUSHING CULTURE
  • Peter Waibel, Rico Noel - Executive Creative Directors
  • Matteo Maggiore, Luis Paulo Gatti, Matthias Hess - Creative Directors
  • Luis Paulo Gatti, Francesca Montrucchio - Art Directors
  • Matteo Maggiore, Matthias Hess - Copywriters
  • Marco Schubert - Business Director
  • Thien An Nguyen - Account Director
  • Julia Schuessler, Ann-Katrin Bruse - Project Managers
  • Kevin Tiedgen - Head of Strategy
  • Armin Gauss - Head of Production
  • Dominik Schmutzer, Sascha Pabst - Post Production
  • Hugo Freitas - Editor, SquarePixel Films
  • Aramis Barros, Rapha Dias - Executive Producers, SquarePixel Films
  • Marcelo Vidal - Account Manager, SquarePixel Films
  • Bernardo Santos, Gabriela Fragoso - Motion Graphics, SquarePixel Films; Post Production Coordinator, SquarePixel Films
  • Alessandro Cristofori, Diego Perugini - Original Music, Stabbiolo Music
  • Sungwon Jee - Vice President & Head of Hyundai Brand Experience Sub-Division, Hyundai Motor Company
  • Jumi Kim - Director, Hyundai Brand Experience Group 1, Hyundai Motor Company
  • Changhoon Han - Head of Brand Communication Team, Hyundai Motor Company
  • Saemi Shin - Senior Manager of Brand Communication Team, Hyundai Motor Company
  • Heejune Kim, Hae Soo Lee - Managers of Brand Communication Team, Hyundai Motor Company

Explore Other Winners

Positive World Impact
GERMANY
Reclaim the Streets
  • University of Television and Film Munich
  • Terre des Femmes
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STUDENT: Medium Positive World Impact
Innovation
USA
9/12: The Untold Story of Reconnecting New York
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Branded Content/Entertainment: Best Use Innovation
Mobile
USA
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Activation & Engagement: Best Use Mobile
Audience Connection
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Avant-Garde/Innovative: Avant-Garde/Innovative Audience Connection
Social/Environmental Good: Brand
Backup Ukraine
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Avant-Garde/Innovative: Avant-Garde/Innovative Social/Environmental Good: Brand
Technology
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Activation & Engagement: Best Use Technology
Social/Environmental Good: Brand
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Activation & Engagement: Best Use Social/Environmental Good: Brand
Social Media
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Activation & Engagement: Best Use Social Media
Innovation
INDIA
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Package & Product Design: Best Use Innovation
Non-Durable Household Goods
INDIA
The Killer Pack
  • VML
  • Maxx Flash
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Package & Product Design: Products & Services Non-Durable Household Goods