2016 NY Show: The Content Council Presents… Is Content Marketing the Only Marketing Left?

article_detail_slideshow_The_Content_Council_fullsize.jpg

Join 2016 New York Show℠ Creative Sessions Partner, The Content Council on Thursday, May 19th at 11:30am for a panel session for a lively discussion on using storytelling for a greater purpose.

THE CONTENT COUNCIL Presents… Is Content Marketing the Only Marketing Left?

Create a movement and inspire a tribe of people to believe. That’s when content marketing is at its best. Sure you can use content to educate, but how do you inspire people to action? How can you make a brand stand for something bigger than a product or service?

Join The Content Council, the premier non-profit organization representing content marketers globally, for a lively discussion on using storytelling for a greater purpose.

Panelists:

Andrew-Hanelly.jpg

Andrew Hanelly, SVP Digital Strategy & Content Marketing – Manifest, Washington, DC

Andrew Hanelly has been helping brands and businesses navigate the ever-changing media landscape for more than a decade. Along the way, he's had the chance to work with world-famous brands like AT&T, UPS and Marriott, and help life-changing organizations like Cleveland Clinic and Mayo Clinic build meaningful relationships with the audiences and communities they serve. A self-proclaimed student of pop culture and media junkie, Andrew's perspective on the new attention economy has been featured in The Economist, Forbes, Forrester, and AdAge; and at events like SXSW and Content Marketing World. In 2015, Andrew won the Content Council's inaugural Rising Star award. He also can't believe you read this far. Attention is currency!

Jacqueline-Loch_cropped.png

Jacquie Loch, Vice President Content Solutions – St. Joseph Communications Media Group, Canada

Jacquie Loch is a communications and media executive specializing in delivering multi-platform content marketing solutions and ROI for audiences and advertisers across print, digital, broadcast and social media. With over 25 years of experience gained at some of Canada’s largest media companies, she is a branded content expert who drives engagement and results. She works closely with St. Joseph’s largest clients to create innovative and compelling cross platform content solutions. She was most recently Vice President & Group Publisher, English Brands, Groupe TVA, where she published a portfolio of iconic Canadian brands including Canadian Living, ELLE Canada and The Hockey News.
 

Duncan-Milne.png

Duncan Milne, Managing Director – Imprint, NY

Prior to joining Imprint Duncan ran Rodale’s content marketing agency Rodale Grow.

Duncan has worked in the content marketing business since 1995 both in the UK and here in the US managing some of the most complex and high-value content programs around. Programs he has led include ones for Virgin Atlantic, Whole Foods Market, Bloomingdale’s, Walmart, Williams-Sonoma, Kraft, Panera, Sam’s Club and Merck. He works with a team with all the expertise and experience necessary to build a really successful and strategic content experience. A team that listens to clients, works tirelessly to exceed goals and is always seeking to ensure their programs are as effective and innovative as possible. Duncan has an MA from the University of Oxford.

 

Rachel-Silver_cropped.png

Rachel Jo Silver, Founder – Love Stories TV, NY

Rachel Jo Silver is the founder of Love Stories TV, an early-stage media property in the wedding space. With its massive library of data-enriched wedding films, submitted by brides and cinematographers from all over the world, Love Stories TV is hub for a fast-growing and deeply engaged community of brides-to-be and wedding film enthusiasts.

Prior to founding Love Stories TV, Rachel spent four years at Birchbox where, as an early employee, she built the community—now numbering 3M+ users, and regarded as one of the most loyal and engaged in all of retail—and defined the first-in-class social strategy from the ground up. Rachel remains connected to the beauty world as a brand ambassador for Birchbox and is a recognized expert on social strategy in retail, speaking on panels and consulting.

 

Lori-Greene_cropped.png

Moderated by Lori Greene, Founder – LPG Enterprises, NY

Lori Greene is the founder of LPG Enterprises, a digital marketing, content, and training consultancy. A proven multi-platform marketing executive, Greene is highly proficient in all aspects of media including social, mobile, digital, video, television, and print. She spent her career creating, curating, marketing, and monetizing smart, cutting-edge content on television, mobile, web, print, and social media utilizing the highest journalistic standards. Currently an adjunct in digital marketing at New York University, Greene teaches content marketing and social media at various prestigious educational institutions. As Senior Partner Content Director at GroupM's Maxus, she created award-winning, viral work for Arm & Hammer Baking Soda, moved a major consulting company into the content marketing space, and led the development, sale, and creation of a 14-piece content series for a beverage brand.

Greene devised content and marketing strategies and ran editorial implementation as VP Digital Media for History.com, Biography.com, and BBCAmerica.com that resulted in explosive growth in all metrics. The highly engaging work that she directed led to several award-winning projects including a Best Cable Website nod for BBCAmerica.com. At Time Inc. Content Solutions, Greene created thought leadership content on several platforms for financial services clients and as SVP Digital Media and Content she executed a full digital rebrand of the global company WOBI, home of the World Business Forum.

She produced television shows for Lifetime, Food Network, and the Travel Channel and is the winner of a Silver Pearl Award, a Promax World Gold award, and an Eppy Award among others. Greene is currently VP Student Affairs at New York Women in Communications, runs Programming for The Content Council, and is the Chair of the Fox Business School Advisory board.
 

The New York Show Creative Panel Sessions will take place at the NYIT Auditorium on Broadway, located at 1871 Broadway (btw 61st & 62nd St). Doors open at 9:30am.

All 2016 New York Show℠ speaker series, creative panel sessions and networking events will take place on Thursday, May 19th. NYF’s annual gala will be held that evening in the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, with a cocktail party in the Ertegun Atrium and the awards ceremony immediately following in the Rose Theater. A celebratory after-party will follow to toast the 2016 award-winners will be held at the Parkview Lounge, on the 4th floor of Time Warner Center. To purchase tickets visit: Here.

New York Festivals offers Students & Teachers the opportunity to register for complimentary panel session tickets, to register please visit: Here.

Press inquiries are welcome and should be directed to Gayle Mandel: gmandel@newyorkfestivals.com. Ph: 1 212 643 4800

About The Content Council: The Content Council is the premier non-profit organization representing content marketers globally. As the definitive resource for content marketing insights and thought leadership, we are focused on promoting the growth and vitality of this dynamic marketing discipline. We are also an excellent resource for connecting brand marketers with the best content agency to meet their specific needs. Through creativity and strategy, our members build content programs that deliver results.

Andrew Hanelly, SVP Digital Strategy & Content Marketing – Manifest, Washington, DC

Andrew Hanelly has been helping brands and businesses navigate the ever-changing media landscape for more than a decade. Along the way, he's had the chance to work with world-famous brands like AT&T, UPS and Marriott, and help life-changing organizations like Cleveland Clinic and Mayo Clinic build meaningful relationships with the audiences and communities they serve. A self-proclaimed student of pop culture and media junkie, Andrew's perspective on the new attention economy has been featured in The Economist, Forbes, Forrester, and AdAge; and at events like SXSW and Content Marketing World. In 2015, Andrew won the Content Council's inaugural Rising Star award. He also can't believe you read this far. Attention is currency!

Jacquie Loch, Vice President Content Solutions – St. Joseph Communications Media Group, Canada

Jacquie Loch is a communications and media executive specializing in delivering multi-platform content marketing solutions and ROI for audiences and advertisers across print, digital, broadcast and social media. With over 25 years of experience gained at some of Canada’s largest media companies, she is a branded content expert who drives engagement and results. She works closely with St. Joseph’s largest clients to create innovative and compelling cross platform content solutions. She was most recently Vice President & Group Publisher, English Brands, Groupe TVA, where she published a portfolio of iconic Canadian brands including Canadian Living, ELLE Canada and The Hockey News.
 

Duncan Milne, Managing Director – Imprint, NY

Prior to joining Imprint Duncan ran Rodale’s content marketing agency Rodale Grow.

Duncan has worked in the content marketing business since 1995 both in the UK and here in the US managing some of the most complex and high-value content programs around. Programs he has led include ones for Virgin Atlantic, Whole Foods Market, Bloomingdale’s, Walmart, Williams-Sonoma, Kraft, Panera, Sam’s Club and Merck. He works with a team with all the expertise and experience necessary to build a really successful and strategic content experience. A team that listens to clients, works tirelessly to exceed goals and is always seeking to ensure their programs are as effective and innovative as possible. Duncan has an MA from the University of Oxford.

 

Rachel Jo Silver, Founder – Love Stories TV, NY

Rachel Jo Silver is the founder of Love Stories TV, an early-stage media property in the wedding space. With its massive library of data-enriched wedding films, submitted by brides and cinematographers from all over the world, Love Stories TV is hub for a fast-growing and deeply engaged community of brides-to-be and wedding film enthusiasts.

Prior to founding Love Stories TV, Rachel spent four years at Birchbox where, as an early employee, she built the community—now numbering 3M+ users, and regarded as one of the most loyal and engaged in all of retail—and defined the first-in-class social strategy from the ground up. Rachel remains connected to the beauty world as a brand ambassador for Birchbox and is a recognized expert on social strategy in retail, speaking on panels and consulting.

 

Moderated by Lori Greene, Founder – LPG Enterprises, NY

Lori Greene is the founder of LPG Enterprises, a digital marketing, content, and training consultancy. A proven multi-platform marketing executive, Greene is highly proficient in all aspects of media including social, mobile, digital, video, television, and print. She spent her career creating, curating, marketing, and monetizing smart, cutting-edge content on television, mobile, web, print, and social media utilizing the highest journalistic standards. Currently an adjunct in digital marketing at New York University, Greene teaches content marketing and social media at various prestigious educational institutions. As Senior Partner Content Director at GroupM's Maxus, she created award-winning, viral work for Arm & Hammer Baking Soda, moved a major consulting company into the content marketing space, and led the development, sale, and creation of a 14-piece content series for a beverage brand.

Greene devised content and marketing strategies and ran editorial implementation as VP Digital Media for History.com, Biography.com, and BBCAmerica.com that resulted in explosive growth in all metrics. The highly engaging work that she directed led to several award-winning projects including a Best Cable Website nod for BBCAmerica.com. At Time Inc. Content Solutions, Greene created thought leadership content on several platforms for financial services clients and as SVP Digital Media and Content she executed a full digital rebrand of the global company WOBI, home of the World Business Forum.

She produced television shows for Lifetime, Food Network, and the Travel Channel and is the winner of a Silver Pearl Award, a Promax World Gold award, and an Eppy Award among others. Greene is currently VP Student Affairs at New York Women in Communications, runs Programming for The Content Council, and is the Chair of the Fox Business School Advisory board.
 

The New York Show Creative Panel Sessions will take place at the NYIT Auditorium on Broadway, located at 1871 Broadway (btw 61st & 62nd St). Doors open at 9:30am.

All 2016 New York Show℠ speaker series, creative panel sessions and networking events will take place on Thursday, May 19th. NYF’s annual gala will be held that evening in the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, with a cocktail party in the Ertegun Atrium and the awards ceremony immediately following in the Rose Theater. A celebratory after-party will follow to toast the 2016 award-winners will be held at the Parkview Lounge, on the 4th floor of Time Warner Center. To purchase tickets visit: Here.

New York Festivals offers Students & Teachers the opportunity to register for complimentary panel session tickets, to register please visit: Here.

Press inquiries are welcome and should be directed to Gayle Mandel: gmandel@newyorkfestivals.com. Ph: 1 212 643 4800

About The Content Council: The Content Council is the premier non-profit organization representing content marketers globally. As the definitive resource for content marketing insights and thought leadership, we are focused on promoting the growth and vitality of this dynamic marketing discipline. We are also an excellent resource for connecting brand marketers with the best content agency to meet their specific needs. Through creativity and strategy, our members build content programs that deliver results.

NewsNewYork Festivals