CHIEF CREATIVE OFFICER
Why did you decide to accept the invite to NYF’s Executive Jury?
Paul Chan: It’s always a huge honor to be invited to judge. It’s an opportunity to meet some of the brightest minds in the industry, see the best creative work from around the world and together, as a jury, decide which campaigns represent the very best of our field. It was a no-brainer, to be honest.
What are you most looking forward to with this experience?
I can’t wait to meet everyone and see the work that makes me think, ‘Damn, I wish I’d done that.’
Working in Advertising:
The world may have changed since you started in the business. What do you see as the biggest or most impactful change to advertising since you started in the industry? Any predictions of trends for 2019
One of the biggest trends that’s unlikely to disappear any time soon is inflated titles. In Asia, it's a common joke that you'll find more CDs in an ad agency than at HMV. And we all know what happened to them…
How do you find balance (or do you?) between your high-powered job and life/family/outside of-work fun? Any ‘secrets’ you can share?
Nothing gives you more balance and perspective than having kids. When you have two little monkeys who care very little about what you do in the office, you’re constantly reminded not to take yourself too seriously.
Share an ad you are particularly proud of.
I’d like to say I’m proud of them all. (But of course, I’d be lying).
Share an ad that changed the way you view the business.
Aside from bona fide hall-of-famers like Apple ‘1984’ and Guinness ‘Surfer’, I love ads that are ahead of their time and initially make you question whether they’re even ads at all. Then the proverbial penny drops, and you realize they’ve just gone and changed the game. ‘The Hire’ films for BMW, Sony ‘Balls’ and Cadbury ‘Gorilla’ all did this. Classic ads like ‘Think Small’ and ‘Lemon’ for Volkswagen would have done the same back in the day.
What do you look for when hiring new talent?
Apart from the obvious talent, I’d say passion and kindness.
What kinds of things (positive or negative) did you learn about being a creative leader from people you worked for along the way? Anything you wish your creative leaders had told you?
Work with people you love. Everything else is just details. Oh, and be nice.