Dörte Spengler-Ahrens





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On Judging:

Why did you decide to accept the invite to NYF’s Executive Jury?

It is one of the most prestigious and important awards in the world. I am very honored to be part of this excellent jury.

What are you most looking forward to with this experience?  

I simply love work and even more to discuss it with people who have the same expertise and share the same passion

Working in Advertising:

Tell us an experience (or two) that shaped the course of your career.

I experienced in my early days in the job the excitement not only having a good idea but also to make it happen and be a success. From that moment on I was working even harder to constantly deliver that- and do it until today- like a hen lays eggs if you excuse this picture 

What is the most outlandish request you’ve ever gotten at work?

It is not so outlandish what I was asked to do- more what I did. From singing five times in a presentation (from Bonnie Tyler to Rammstein) from dancing (what I can’t) to acting I gave it all.

What is an idea you were excited about, but just couldn’t carry out because of logistics?

I wanted to have Brad Pitt in my commercial- but it did not work out.

The world may have changed since you started in the business. What do you see as the biggest or most impactful change to advertising since you started in the industry? Any predictions of trends for 2019?

Big data and AI are the big topics we will use and embrace as new canvas. The thing is as soon as technology is the common ground everybody works with the most creative solution again will be the winner/

How is the increase in In-House creative departments affecting the business (or is it)?

There was an in-house agency trend in Germany, but the companies found out what is a good idea to get it done themselves and what not. Many big clients downsize their in-house agencies again now.

How do you find balance (or do you?) between your high-powered job and life/family/outside of-work fun? Any ‘secrets’ you can share?

You should ideally Love your job and love your family. But Priority for the family!

Favorite Ads:

Share an ad you are particularly proud of.

BVG Ticket Shoe- you have it in your archive... 

Share an ad that changed the way you view the business.

Snickers Hungarithm 

ALS Revoice

Burger King Mc Whopper 

Share your favorite ad that illustrates how advertising can change the world and tell us why you love it.

P&G “Like a girl”

AMVP/BBDO Trash Islands

Creative Leadership:

What do you look for when hiring new talent?

Passion, Endurance, Humbleness.

What advice would you give to up-and-coming creatives when they feel stuck?

If you are stuck ask for another task to work on. It will help you to feel better and set your energy free for the first thing.

What kinds of things (positive or negative) did you learn about being a creative leader from people you worked for along the way? Anything you wish your creative leaders had told you?

I learn from my people, my partner, my son, my husband every day. I learn a lot from watching other people- sometimes how not to do it.

What is the toughest part of your job? Favorite part?

The toughest part is having a great idea, but you cannot convince the client to do it.