NYF’s 2018 Grand Jury of 300+ creatives are one of the most diverse juries on the planet, with advertising creatives from over 50 countries around the globe, this jury is a powerhouse of innovation and creativity.
These award-winning creatives evaluate NYF’s entries from over 100 countries worldwide and determine which creative campaign will move on to the medal round. Not an easy task. It takes experience, brilliant creative chops, and dedication to their craft.
2018 Grand Jury member Supparat Thepparat is Creative Partner, for BBDO Guangzhou, China serves as Creative Partner for major international brands like Procter & Gamble’s Olay, Safeguard, Braun, Tide, as well as prominent regional brands such as Darlie Toothpaste in BBDO Guangzhou, China since 2017.
Supparat started his career as an art director at BBDO Bangkok, where he earned numerous awards from his campaigns. Most notably, "PACK" of Tesco Lotus, which won in Cannes Lions, the Clio Awards, D&AD, Spikes Asia, AdFest and in other prominent local competitions.
His early success then took Supparat to McCann Worldgroup Middle East in 2008 to work on Coca-Cola, MasterCard, McDonald’s and Batelco. In the 4 years he spent there, his Batelco Directory Campaign won the One Show, Epica, New York Festivals awards, and the Dubai Lynx Awards, including two Grand Prix and a Gold. He returned to Bangkok as Creative Director for Dentsu Plus in 2012, quickly growing it into one of the top 10 agencies in the country.
In early 2016, he joined JWT Shanghai as Creative Lead for HSBC, Abbott, and J&J regional and other local clients.
New York Festivals: Why judge…and how do you find the time?
Supparat Thepparat: It’s a way of forcing myself to have some free time away from my daily work; to see tons of great work from around the world. It’s a learning session and a breaking session for me.
New York Festivals: What do you expect to learn this year from judging and what do you hope to bring back to your creative team?
Supparat Thepparat: I’m looking forward to seeing unexpected and unique work. Work that make me feel jealous and make me wish that I had come up with that idea. At the same time, I really enjoy judging abroad because it is a good opportunity for me to see a wide spectrum of unique work that came from different challenges across different cultures. Every case allows me to learn new things. Meanwhile, I would like to bring my team inspirations from the brilliant creative solutions so that we can also create something that people will be jealous about.
New York Festivals: What are your personal criteria for choosing award-winning work?
Supparat Thepparat: It has to move people physically to create a movement. But more importantly, a campaign has to move people emotionally to create attachment. For me personally, high touch always come before high tech. Simple, clever ideas that can really solve problem or really change people’s mindset and behavior with minimal resources will gain a lot of respect from me. But most of the time, loving the work at first sight will make me pick and want to protect them from not being awarded. (sometimes I go by gut feeling)
What’s the one smartphone app you couldn’t live without?
Supparat Thepparat: Alipay and WeChat (sorry 2 APP, these are 2 important APP to survive in China)
New York Festivals: Favorite travel destination?
Supparat Thepparat: Japan always. I like everything about Japan.