Rosie Bardales

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CHIEF CREATIVE OFFICER



BETC



UK

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Never before has New York Festivals assembled an Executive Jury panel of this magnitude and executive level. The 2018 Executive Jury, is an elite dream team of Global Chief Creative Officers and C-Suite creative executives. Words like iconic, visionary, accomplished and influential, come to mind when describing these prominent award-winning creative leaders.  This April they will assemble in New York City for 4 days of live judging across all mediums—one panel of advertising giants, 30+ strong, all coming together to select the World’s Best Advertising®.

2018 Executive Jury member, Rosie Bardales is Chief Creative Officer for BETC, UK and has worked for some of the best ad agencies in the world. Before joining BETC London she was Creative Director at Wieden+Kennedy Amsterdam, where she led the integrated launch for Levi’s Global as well as the Powerade campaigns for the 2012 Olympics and the 2014 FIFA World Cup.

Rosie has also worked for BBH London, Mother London and Cliff Freeman and Partners in New York, working with brands such as Britvic, ITV, Coca-Cola, PG Tips and SABMiller Global.

Being a Juror:

New York Festivals: Why did you decide to accept the invite to NYF’s Executive Jury?

Rosie Bardales: I’m very fond of New York as it was the place that kicked off my career, so a dedicated ceremony to showcasing the best work around that bears its name…has my vote.

Working in Advertising:

New York Festivals: Tell us an experience (or two) that shaped the course of your career.

Rosie Bardales: New York was and has always been a place where you go to make it. Advertising is a natural part of the cities DNA where opportunity thrives. People open to other people who want to be great at what they love but just need a chance. I’ll never forget traveling to NYC from Texas when I started out and literally making a million phone calls to get the one that would speak to me at Cliff Freeman & Partners. That was a very good day. The rest is history.

Favorite Ads:

New York Festivals: Share an ad you are particularly proud of. 

Rosie Bardales: And I made this https://www.youtube.com/watch?v=Q-n6zI3lm6U

New York Festivals: What is the most outlandish request you’ve ever gotten at work? 

Rosie Bardales: Can you cast someone uglier?

Creative Leadership:

New York Festivals: What do you look for when hiring new talent? 

Rosie Bardales: Enthusiasm.

New York Festivals: What’s the toughest part of your job? 

Rosie Bardales: Firing people.

New York Festivals:  Favorite part? 

Rosie Bardales: Hiring talented people.

 
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