CHAIRWOMAN/ CHIEF CREATIVE OFFICER
The 2018 New York Festivals Executive Jury, is an elite dream team of Global Chief Creative Officers and C-Suite creative executives. Words like iconic, visionary, accomplished and influential, come to mind when describing these prominent award-winning creative leaders. They will assemble this April in New York City for 4 days of live judging across all mediums—one panel of advertising giants, 30+ strong, all coming together to select the World’s Best Advertising®.
Executive Jury member Nicky Bullard brings 30 years of writing experience across every discipline to the jury panel. AS Chairman and Chief Creative Officer of MRM Meteorite, she is the first female and creative chair of a UK marketing agency. To Nicky insight is all and she is a huge champion of the direct discipline. She has judged and chaired almost every major award show and has picked up quite a few shiny objects too.
Nicky was previously Chief Creative Officer of LIDA, helping the agency to win hundreds of awards and taking them to Campaign’s Agency of the Year twice, and runners-up three times, during her 5-year creative leadership.
According to Nicky, her inspiration doesn’t come from the obvious places, but from her kids. They just want to play. And are utterly fearless.
Being a Juror:
New York Festivals: Why did you decide to accept the invite to NYF’s Executive Jury?
Nicky Bullard: I love the awards. I love New York. No brainer.
New York Festivals: What are you most looking forward to with this experience?
Nicky Bullard: Working with the other judges to celebrate the best of the best, skipping out of the judging venue knowing we have just awarded something amazing.
Working in Advertising:
New York Festivals: Tell us an experience (or two) that shaped the course of your career.
Nicky Bullard: Working for someone who didn’t believe in me. It was truly terrible and made me really question myself. I nearly quit the industry. But it made me work harder and be more compassionate to every creative I’ve had the honour of managing.
New York Festivals: Best client story ever? (No need to mention names!)
Nicky Bullard: Can’t possibly say.
New York Festivals: What is the most outlandish request you’ve ever gotten at work?
Nicky Bullard: Can you be the fat model?
New York Festivals: What’s an idea you were excited about, but just couldn’t carry out because of logistics? (any crazy story like ‘we wanted to put an ad on the side of the space shuttle’ or something?)
Nicky Bullard: There was a pitch idea that literally turned the world upside down…
New York Festivals: The world may have changed since you started in the business. What kinds of accounts were you working on back then vs. now?
Nicky Bullard: In my first job I worked on newsletters for a ferry company. Glam I know. I’ve just been working on a social campaign inviting the world to design one. Not the newsletter. The ferry!
New York Festivals Share an ad you are particularly proud of.
Nicky Bullard: https://www.youtube.com/watch?v=5dSM0RzrJdA
New York Festivals: Share an ad that changed the way you view the business.
Nicky Bullard: https://www.youtube.com/watch?v=ZfE2RSdemlQ
New York Festivals: Share your favorite ad that illustrates how advertising can change the world and tell us why you love it.
Nicky Bullard: https://www.youtube.com/watch?v=Op571qHb-jo
For me, the best work makes you feel something and hopefully do something. This website made a huge issue utterly personal. I remember thinking Thank God, I won the life lottery and was born here. It’s about 5 years old now but I still love it.
New York Festivals: What do you look for when hiring new talent?
Nicky Bullard: Talent obviously. But also, passion, humility and they have to have a massive sense of humour!
New York Festivals: What are some missteps you see from up-and-coming creatives that might impact or stall their career if that don’t learn a better way? What are some new things you are happy to see?
Nicky Bullard: There’s nothing more off-putting than a sense of entitlement. There’s nothing more wonderful than a bundle of enthusiasm.
New York Festivals: What kinds of things (positive or negative) did you learn about being a creative leader from people you worked for along the way? Anything you wish your creative leaders had told you?
Nicky Bullard: Work harder than anyone else in the department.
Never let a creative leave the room without clear direction. That’s your job.
Spend more time building on the great ideas than pulling apart the crap ones.
Let your team know you believe in them.
Pick your chin up when work hasn’t been bought. There’s always a better idea.
New York Festivals: What’s the toughest part of your job? Favorite part?
Nicky Bullard: The toughest part is letting people go. The best is watching young creatives thrive.
This and That:
New York Festivals: If we asked for three adjectives to describe you, what would people who know you say?
Nicky Bullard: Passionate. Funny. Kind (I hope!).
New York Festivals: What are you most excited about in 2018?
Nicky Bullard: Neurodiversity.
New York Festivals: Who’s a creative icon you admire and why?
Nicky Bullard: Sir John Hegarty. Founded BBH who rocked the UK for decades and is one of fiercest creative champions.
New York Festivals: How do you find balance (or do you?) between your high-powered job and life/family/outside of-work fun? Any ‘secrets’ you can share?
Nicky Bullard: Time with our families is so precious, you better make every minute you aren’t with them count. That’s a huge motivation for me.