The Grand Jury is NYF’s front line in selecting the World’s Best Advertising®. These award-winning creatives evaluate NYF’s entries from over 100 countries worldwide and determine which creative campaign will move on to the medal round. Not an easy task. It takes experience, brilliant creative chops, and dedication to their craft.
NYF’s 2018 Grand Jury of 300+ creatives are one of the most diverse juries on the planet, with advertising creatives from over 50 countries around the globe, this jury is a powerhouse of innovation and creativity.
2018 Grand Jury member, Maxxie Goldstein is Founder/CEO of MEYVYN. Maxxie’s career began as a strategic marketer at General Electric where she focused on strategic and competitive analysis for GE’s Oil & Gas Global Service division. Following GE, she started making her mark in the world of social media marketing at Waywire, a video social networking startup based in New York City where she went on to work as the Lead Social Media Strategist at Obviously Social.
Maxxie founded MEYVYN in 2014, which has earned over $2 million dollars in revenue and has a client roster including Paul Mitchell Brands, Sally Hershberger, Jill Stuart, Carriage House Brands and Donna Bella Hair Extensions.
She is a proud member of the Forbes 30 Under 30 Class of 2018 in Marketing and Advertising. In her spare time, Maxxie guest lectures at several universities and high schools about the digital marketing landscape.
New York Festivals: Has the relationship between agency and client changed at all and if so how?
Maxxie Goldstein: The relationship between agency and client has changed quite a bit, even in the last few years as I have seen it. We are more embedded than ever before within our client’s ecosystems so that we really have a full 360 view of what is happening under their roof. With so many elements effecting advertising and marketing programs, we really need that transparency, so I think it's really a great shift for the typical relationship.
New York Festivals: Where do you see ads showing up in the future that we don’t have now?
Maxxie Goldstein: It is a crazy world out there for advertising now, and the sky really seems to be the limit.
New York Festivals: What philosophy drives your career?
Maxxie Goldstein: There are no problems, only solutions. Where there's a will, there's a way. Nothing is impossible.
New York Festivals: What’s the one smartphone app you couldn’t live without?
Maxxie Goldstein: Instagram. Instagram started as a way for me to connect with my friends, like any social platform. Then it became a place for me follow and be inspired by brands and people I love. Now, I even get my news on Instagram. It is the first app I open in the morning.