CHIEF CREATIVE OFFICER EUROPE
Never before has New York Festivals assembled an Executive Jury panel of this magnitude and executive level. The 2018 Executive Jury, is an elite dream team of Global Chief Creative Officers and C-Suite creative executives. Words like iconic, visionary, accomplished and influential, come to mind when describing these prominent award-winning creative leaders. This April they will assemble in New York City for 4 days of live judging across all mediums—one panel of advertising giants, 30+ strong, all coming together to select the World’s Best Advertising®.
2018 Executive Jury member Jaime Mandelbaum is the Chief Creative Officer Europe for Y&R, UK. He is responsible for overseeing the creative product of Y&R across all of its European offices. In just one year with Jaime at the helm, Y&R was named regional network of the year at Cannes 2017. Previously he was responsible for Central and Eastern Europe, when Y&R was also the most-awarded network in that region at Cannes Lions 2014 and 2015.
Throughout his career he has worked across three continents with brands like Adidas, Absolut Vodka, Bel, BBC, BMW, Chanel, Coca-Cola, Danone, Erste Bank, Forbes, Harley Davidson, ING, Lavazza, LG, Marks & Spencer, Nike, Playstation, Volvic and Vodafone.
Jaime is a speaker at innovation and creativity events globally and has been a jury member in all major advertising festivals, his works have been awarded at Cannes Lions, ADC New York, The One Show, D&AD, Clios, London International, Eurobest, New York Festivals and ADC Europe.
Being a Juror:
New York Festivals: Why did you decide to accept the invite to NYF’s Executive Jury?
Jaime Mandelbaum: Getting different points of view and perspectives with jurors is always an enchanting opportunity specially with such high caliber jurors in the Executive Jury that the NYF
has put together, I’m looking forward to some incredible discussions.
Working in Advertising:
New York Festivals: Best client story ever? (No need to mention names!)
Jaime Mandelbaum: An original Roy Lichtenstein in front of a toilet at their premises, needless to mention the vast collection on the way to the toilet in question.
New York Festivals: What do you look for when hiring new talent?
Jaime Mandelbaum: Passion & interesting personal projects outside of advertising.
New York Festivals: What are some missteps you see from up-and-coming creatives that might impact or stall their career if that don’t learn a better way? What are some new things you are happy to see?
Jaime Mandelbaum: Lack of knowledge and true passion for their craft, there’s a lot of new talent coming into the industry that just can’t actually write or art direct even if their life depended on it, being conceptual is a must but so is being able to properly express and bring your ideas to life, as well as having some base knowledge of your craft that stretches much further than ad blogs.
Happy to see more diverse talent coming into the industry than in the past.
New York Festivals: What’s the toughest part of your job? Favorite part?
Jaime Mandelbaum: Toughest: The sheer amount of time I spend at airports.
Favorite: Talking to the people that have created or make the actual product in the factory, lab, brewery, plant or what have you, as well as pushing someone further and seeing them come up with something they never thought they could.