ASSOCIATE CREATIVE DIRECTOR
OGILVY & MATHER NY
NYF’s powerhouse Grand Jury represents the most diverse brain trust of prominent advertising creatives from 50 countries around the globe. This esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today.
The 2018 Grand Jury of Chief Creative Officers, Executive Creative Directors, Creative Directors, Art Directors, Copywriters, Executive Producers and Marketing/PR pro’s all play a pivotal role in selection of the World’s Best Advertising® winners.
2018 Grand Jury member Artur Lipori is an Associate Creative Director at Ogilvy & Mather New York. He has had the privilege of creating and leading the most successful project of Ogilvy New York’s office and the 3rd most awarded campaign at Cannes 2017: The Refugee Nation.
He started his career in Brazil as a copywriter. At JWT and Master, he created prominent campaigns for clients such as HSBC, HSBC Premier, Kraft, Johnson & Johnson, Volvo Trucks among others. In 2014, Lipori was hired by TBWA Chiat Day NY, where he delivered Jameson Irish Whiskey’s global campaign and worked on projects for H&M and McDonalds.
Lipori has been recognized by the major award shows, winning 18 Cannes Lions (including Grand Prix for Good and Titanium), One Show’s Best of Show, One Show Best of Category (Design and Cross Platform), New York Festivals’ Grand Prize, D&AD, 4As and Caples International Awards.
New York Festivals: What are your personal criteria for choosing award-winning work?
Artur Lipori: I personally love simple ideas. Those ones that you just need one sentence to explain. Those ones that make you think “shit, how could I never have thought of that before?”. It’s really hard to find a rational way to explain criteria. An award-winning idea is so simple that makes you feel something different.
New York Festivals: In 3 words or less, what do you think about 6 second commercials?
Artur Lipori: Simple Simple Simple.
New York Festivals: What philosophy drives your career?
Artur Lipori: The simpler the better. I believe the best ideas are those that have a clear purpose. Don’t try to say two things at once, otherwise, no one will hear.
New York Festivals: What is your all-time favorite ad? Or What are your top 5 favorite ads from the last 60 years?
Artur Lipori: It’s tough to name the “all-time favorite ad”, but I’d say that “The Bear” TV spot for Canal + is one of the best things I’ve ever seen. Every single detail in this commercial is perfect. The wonderful storytelling, the refined humor and obviously the impeccable craft.
New York Festivals: If you could work in advertising alongside any one person past or present, who would it be?
Artur Lipori: I heard that F. Scott Fitzgerald used to work in advertising to make some money for his wedding. I’d definitely team up with him. What a cool brainstorm.
New York Festivals: Favorite music album of all time?
Artur Lipori: I was a musician before starting my career in Advertising. So, music has an essential role in everything I create. My most recent addiction is this composer called Dustin O’Halloran. His album “Lumiere” is certainly one of my favorites. A Dustin’s song can bring my mind to the saddest place on Earth, while the next track might make me regain faith in humanity. This ability to teleport your mind to different spaces is what I look for when I listen to music.