NYFA 2017 Executive Jury: interview with Marco Venturelli
NYF: Why did you decide to accept the invite to NYF’s Executive Jury?
Marco: It’s a very important show in my opinion, the level of the executive jury is extremely high, and having the chance to judge all categories together give an overview on the state of the industry that I am looking forward too.
NYF: Are awards show and winning awards important and why?
Marco: They are more than important, they are vital. Awards set the bar for the entire industry and show us the way forward.
NYF: Are there any emerging trends this year, that you think will be reflected in this year’s work?
Marco: I am looking forward to discover them during the Jury.
NYF: How has the way that agencies approach marketing challenges for brands changed in the last few years?
Marco: Things got more complicate, but luckily we are still an idea led business, after all.
NYF: What’s the future of the advertising industry and how does it differ from when you first started in the business?
Marco: According to experts, these days, the future of advertising changes every week. That’s why I still have fun doing my job.
NYF: Why did you choose advertising as a career path?
Marco: I choose it because I thought it was not a serious job. I was wrong and right at the same time.
NYF: What’s the best ad you ever created? Can you share the ad?
Marco: I don’t know which is my best ad, but I am happy to share the last work that I really like: a don’t drink and drive campaign for Heineken sponsoring Formula 1, starring the legendary pilot Sir.Jackie Stewart. View Campaign
NYF: Who gave you your big break and what was the defining moment in your career?
Marco: An important moment was almost 10 years when I teamed up with Luca Cinquepalmi, who is still my working partner today.
NYF: How do you or your agency champion young creative talent? Do you have any advice for someone just starting out in the business?
Marco: We are constantly in contact with advertising schools and we recruit on a regular base international young creatives for Publicis Milan. My suggestion is a common sense piece of advice: go for the good agencies and clients, at all costs.
NYF: What’s your favorite all time ad and why? (Can you share the ad?)
Marco: Sorry, I can’t really pick one. But if I must, on the spot, I’d go for Levi’s Pharmacist, by BBH and Michel Gondry. Strategy, Idea and execution working together beautifully.
NYF: Do you have a mentor that guided you in your career, what’s the most important thing they taught you?
Marco: Bruno Bertelli, my actual boss and Publicis Global Creative Director, is someone I am learning a lot every day.