GLOBAL CREATIVE DIRECTOR
NYF’s powerhouse Grand Jury represents the most diverse brain trust of prominent advertising creatives from 50 countries around the globe. This esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today.
The 2018 Grand Jury is comprised of Chief Creative Officers, Executive Creative Directors, Creative Directors, Art Directors, Copywriters, Executive Producers and Marketing/PR pro’s all playing a pivotal role in selecting the World’s Best Advertising® winners.
2018 Grand Jury member, Gabriel was born in Brazil, lived in Colombia and arrived in the U.S. 6 years ago. Gabriel is Global Creative Director for FCB New York, overseeing work for FDA and Amtrak. Throughout his career he has won 80+ international awards for prominent brands like Sharpie, Valspar and Kolcraft.
He is also a lefty, which doesn’t really mean anything other than his handwriting is, you know, far from ideal.
New York Festivals: What is your all-time favorite ad?
Gabriel Schmitt: The Lego Movie. It's fun, it rebuilt the brand, made a profit of U$229 million, and people don't even know it's an ad.
New York Festivals: In 3 words or less, what do you think about 6 second commercials?
Gabriel Schmitt: One more opportunity.
New York Festivals: What philosophy drives your career?
Gabriel Schmitt: You are not as good as you think you are, so get back there and keep pushing.
New York Festivals: Who’s a creative icon that inspires you?
Gabriel Schmitt: John Hammond. Although he is not a creative, per say, I love how he kept discovering the most amazing talent, year after year after year.
From Aretha Franklin, to Bob Dylan. He just kept pushing.