Ricardo Pereira











NYF’s powerhouse Grand Jury represents the most diverse brain trust of prominent advertising creatives from 50 countries around the globe. This esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today and play an important role in selecting the World’s Best Advertising. NYF’s Grand Jury evaluate entries from over 100 countries worldwide and determine which creative campaigns move on to the medal round.

2018 Grand Jury member, Ricardo Pereira is currently, founder, partner and CEO at comOn, an independent full-service marketing agency based in Lisbon, Ricardo has over 20 years work experience, 18 of which spent managing creative talent and tech projects. Connected to marketing for the last 16 years, Ricardo is also regularly involved in several initiatives that aim to promote marketing and entrepreneurship.

On Judging:

New York Festivals: What are your personal criteria for choosing award-winning work?

Ricardo Pereira: Effectiveness and value creation on users, business, brand or culture. 

On Advertising:

New York Festivals: What are your thoughts about clients/brands are creating in-house departments to create their advertising, how will/does this affect the industry regarding creativity in communications?

Ricardo Pereira: It will be just a cycle. This "internal teams" will have more brand knowledge but they will get more formatted and dried quite fast, losing their advantage and agility. Adding to this, the fixed increasing costs with the talent acquisition, retention, training, ... they will lose the agility also. The cycle of "externalization" will begin again.

New York Festivals: What philosophy drives your career? 

Ricardo Pereira: It’s all about people with positive attitude.

On Life:

New York Festivals: If you could live anywhere, where would it be?

Ricardo Pereira:  Lisbon, definitely. Because of the sun, the lifestyle and the people.

New York Festivals: What is your mantra for life? 

Ricardo Pereira: It’s all about people with positive attitude.