EXECUTIVE CREATIVE DIRECTOR
NYF’s powerhouse Grand Jury represents the most diverse brain trust of prominent advertising creatives from 50 countries around the globe. This esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today.
The 2018 Grand Jury is comprised of Chief Creative Officers, Executive Creative Directors, Creative Directors, Art Directors, Copywriters, Executive Producers and Marketing/PR pro’s all playing a pivotal role in selecting the World’s Best Advertising® winners.
2018 Grand Jury member Paul Chan is an Executive Creative Director for Cheil Hong Kong. In 2012, Paul took up the creative helm at Cheil and under his creative leadership, Cheil was awarded the top-performing agency at both Spikes Asia 2017 and London International 2017—taking home the inaugural ‘Country Agency of the Year’ and ‘Regional Agency of the Year’ respectively. And, the accolades continued with Cheil being named the 2nd highest-ranked Hong Kong agency in Campaign Brief Asia’s Creative Rankings for 2017, and the No.1 performing Hong Kong agency in Campaign Brief's THE WORK 2017—with Paul ranked the No.1 creative in Hong Kong and 10th across Asia Pacific.
New York Festivals: Why judge…and how do you find the time?
Paul Chan: Judging is an incredible privilege.
So, you make the time.
As Spidey’s uncle might say though, the privilege also comes with great responsibility.
We owe it to our industry to pick the work that represents the very best of our field—and to interpret the way we, as a jury, hope to see the industry move forward.
Judging is also the only thing that comes close to winning metal, because you get to decide who wins.
Of course, if you manage to bag a few trophies along the way, that’s the icing on the proverbial cake.
New York Festivals: What are your personal criteria for choosing award-winning work?
Paul Chan: I judge based on the creative idea first and foremost, then on the craft and execution of the idea.
A tried and true criterion to apply, as always, is ‘I wish I had done that.’
The best work should make us feel inspired, sick with envy and just insane with jealousy—with extra kudos going to insightful ideas that come out of leftfield.
New York Festivals: When judging, what trends do you hope will fade away, and what “old school” trends do you hope will make a resurgence?
Paul Chan: Having already judged at Cannes, D&AD, One Show, LIA and Clio this year, I saw lots of VR ideas (with virtually no idea) and a few too many Trump jokes.
I’d like to see a trend back towards meticulously crafting the work.
A great idea is a given.
But over and above that, impeccable craft can be the difference.
John Hegarty once said that great work is 80% idea, 80% craft.
So, go figure.
New York Festivals: What philosophy drives your career?
Paul Chan: Work hard. Then work harder. And work with people you love. Everything else is just details.
New York Festivals: What’s the single best piece of career advice you’ve ever received?
Paul Chan: Shoot for work that makes other creatives hate you.