NYF’s powerhouse Grand Jury represents the most diverse brain trust of prominent advertising creatives from 50 countries around the globe. This esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today.
The 2018 Grand Jury is comprised of Chief Creative Officers, Executive Creative Directors, Creative Directors, Art Directors, Copywriters, Executive Producers and Marketing/PR pro’s all playing a pivotal role in selecting the World’s Best Advertising® winners.
2018 Grand Jury member, Johannes Krempl, Owner/Creative for Glow Germany studied communication-design in Wuerzburg. According to Johannes, his portfolio was so bad, Scholz & Friends hired him as a copywriter. He also worked at numerous global agencies including YAR in New York, Ogilvy in Frankfurt and BBDO in Berlin. Johannes has three kids – actually four, if you include his own agency “Glow” in Berlin Mitte.
New York Festivals: What cultural/social changes do you think will influence this year’s work?
Johannes Krempl: I expect (and hope) to see more political stuff, since everybody needs to get involved in saving the planet - brands, consumers, advertising people
New York Festivals: If you were to participate on the Grand Jury ten or fifteen years from now, what changes would you expect to see regarding the work?
Johannes Krempl: It would all be moving images, it would all be VR, and only readable with my implant chip.
New York Festivals: What are your personal criteria for choosing award-winning work?
Johannes Krempl: Does it question my beliefs about design, copy, film or life?
New York Festivals: When judging, what trends do you hope will fade away, and what “old school” trends do you hope will make a resurgence?
Johannes Krempl: I pray that influencer marketing is deceasing fast.
In 3 words or less, what do you think about 6 second commercials?
Johannes Krempl: Cn wrk ...
What philosophy drives your career?
Johannes Krempl: People are nosey.
What’s the single best piece of career advice you’ve ever received?
Johannes Krempl: Don´t make advertising. Make something interesting.
Where do you see ads showing up in the future that we don’t have now?
Johannes Krempl: In your dreams.
If you could live anywhere, where would it be?
Johannes Krempl: Berlin. Oops - that´s where I do live!
Favorite music album of all-time?
Johannes Krempl: There is never an all-time…. People are nosey. Me too.