Eva Stetefeld

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EVA STETEFELD

 


CREATIVE DIRECTOR

 

 


JUNG VON MATT

 


GERMANY

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NYF’s powerhouse Grand Jury represents the most diverse brain trust of prominent advertising creatives from 50 countries around the globe. This esteemed peer-nominated panel provides a 360-degree creative view of the advertising world today. The Grand Jury’s award-winning international creatives evaluate NYF’s entries from over 100 countries worldwide and determine which creative campaign will move on to the medal round.

Grand Jury member Eva Stetefeld is Creative Director for Jung von Matt, Germany.  She graduated with a degree in communication design and graduate from h da Darmstadt. Eva started her creative career at Ogilvy & Mather Frankfurt in 2008 and moved on to Jung von Matt / Hamburg three years later, she became a Creative Director 2014. Eva has won a considerable number of awards from some of the world’s top NYF, Cannes, Clio. ADC, and Eurobest – and has judged on international juries since she was 27. She loves her work and life in rainy Hamburg.

On Judging:

New York Festivals: Why judge…and how do you find the time?

Eva Stetefeld: Award shows like the NYF are important events in the life of a creative.
They challenge us to bring our creativity to a higher level, they inspire us, and they give us the chance to share ideas and thoughts with creatives all around the world.
So, it´s an honor to be on board and not a question of time.

On Advertising:

New York Festivals: In 3 words or less, what do you think about 6 second commercials?

Eva Stetefeld: Ideas or bust.

New York Festivals: What philosophy drives your career? 

Eva Stetefeld: "Right" does not equal "great."

 

New York Festivals: What was the hardest ad you ever had to create and why?

Eva Stetefeld: Stemming from a bad brief and an insecure client.

On Life:

New York Festivals: If you could live anywhere, where would it be?

Eva Stetefeld: In an ABSOLUT world.

New York Festivals: How do you tap into creativity?  What do you personally do to fan the creative flames?

Eva Stetefeld: Switch off the computer.