Associate Communication Director Mirum Beirut, Lebanon
A big dreamer in love with detail, Sally’s creative career began at J. Walter Thompson in Syria where she was able to indulge her nerdy side and dig deep into how other people dream.
Over the last 9 years, Sally has worked across a number of markets in the Middle East and North Africa, always aiming to develop concepts based on powerful insights that can become part of people’s everyday life: what they see, feel, think, say and ultimately, do.
Recently moved to Mirum Beirut, as an Associate Communication Director, Sally has now taken on a leadership role in the Communication & Content department that caters digital communication solutions to several markets across the Middle-East and North Africa.
Sally credits her most important campaign to-date as “The Good Note”, an initiative by JWT Beirut for its client Bou Khalil Supermarkets which resonated not only with the Lebanese society, but with the international juries of New York Festivals, Cannes Lions, D&AD, Clio, LIA, Dubai Lynx and the Loeries.
Sally was also a proud participant in the Cannes Lions See it Be it 2018 programme for future female leaders.
A cultural bookworm, she is never content with the status quo, but always looks to travel further, revelling in new learnings that help her pay it forward and achieve her goals.