Senior Creative Director FCBUlka, India
As a child, Rajdatta was always fascinated with animated cartoons. He loved doodling and was clear he wanted to join the animation industry. But the art college he went to, had a syllabus focused on advertising. He joined an agency to give the profession a shot and fell in love with the advertising world, and has never looked back since.
But his love for cartoons finds its way in his unique doodling style, that has won him accolades at award forums.
He was listed in The Economic Times Brand Equity ‘30 under 30’, an initiative that recognizes future leaders in the Indian Advertising industry.
He has worked across categories such as Automobile, Banking, FMCG, Petroleum, Telecom and Food. His clients include one of India’s largest brands - Tata Motors, India’s largest dairy brand - Amul, and India’s leading petroleum brand - Indian Oil amongst others. His key projects include launching some of India’s most popular cars such as the Hexa and the Nexon.