Chief Creative Officer Ogilvy & Mather, Singapore
Having graduated in French Litterature and Philosophy, I began my career as a copywriter at Lowe Paris where I developed campaigns for Air France, France Telecom, Nestlé, La Société Générale and Unilever. I then moved to Bates France where I worked on Amnesty International, Seat, Georgia Pacific and Pfizer. At the time, CB News ranked me amongst the best French copywriters.
My work has been recognized in every major international creative and effectiveness shows and won top awards several time over, on almost every continents and in all categories from digital, press and film to activation, mobile and direct. Cannes Gold Lions, Grand Clio Awards, OneShow Golds, D&AD pencils, EFFIE awards and many others.
I joined Memac Ogilvy as Creative Director to develop an office in Tunis contributing to implement OgilvyOne, OgilvyAction and OgilvyPR in Tunisia and helping drive Memac Ogilvy Tunis to the top 3 most awarded MEA agencies and to the top 10 EMEA agencies according to the Big Won 2012.
In 2012, I was named Head of the newly created Memac Ogilvy MENA Regional Creative Council and have been invited to judge the Cannes Lions Promo&Activation category in 2013.
After Europe and Africa, I am now working in Asia with Ogilvy&Mather Singapore as Co-CCO with Melvyn Lim and have already been involved in award-winning work for Allianz, Coca-Cola, Philips and Unilever.