Chief Creative Officer Grey Group, Hong Kong
Michael Knox is Chief Creative Officer, Grey Group Hong Kong.
Prior to relocating to Hong Kong, Michael was Chief Creative Officer Grey Group Australia and Managing Partner of Grey, Melbourne. This experience allowed him the opportunity to help shape the agency’s culture and to focus on the vision of the business. This reaffirmed his opinion on the importance of purpose and the significant role culture plays in attracting and retaining great people.
Over the years Michael’s work has been recognised at all major award shows, including recent Gold at Cannes Lions, New York Festivals and Spikes Asia. In the last 12 months Michael has led campaigns that have collected multiple EFFIES locally and internationally. His most well-known work includes highly effective behavioural change campaigns for Victoria’s Transport Accident Commission, innovative education initiatives for Multiple Sclerosis Australia and culture changing activations for HSBC.
Michael is a member of Grey’s Global Creative Council, has judged many international award shows and spoken at numerous industry events. But it's the mentoring of young talent - some of the best talent in the business - that makes him most proud.